8 Digital Trends We’re Tracking at Skift This Week
Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends. For all of our trends roundups, go here.
- There’s little competition for the best travel brand on Instagram: The Most Popular Tourism Photos on Instagram All Come From Australia
- Local transit tries to supply riders’ with branded content: Scottish Bus Service Streams Content Directly to Riders’ Devices with New App
- Travel brands tap into the power of the second screen: Travelocity’s Roaming Gnome Embarks on College Basketball Tour with ESPN
- Travel brands tap into the power of the second screen: Priceline Pokes Fun at Super Bowl Ads by Speeding Them Up on Vine
- Airports use current events to engage flyers in a playful way: Denver and Seattle Airports Talk Trash on Twitter Before Super Bowl Sunday
- Travel brands are pushing their own TripAdvisor reviews: Puerto Rico Tourism Campaign Looks to TripAdvisor to Build Trust
- Hotels aim to improve guest experience with new apps: Smartphones to Replace Room Keys at Some Starwood Hotels
- Hotels aim to improve guest experience with new apps: This App Is Like a Remote Control for Your Hotel’s Concierge
Up Next
Business Travel
The State of Corporate Travel and Expense 2025
A new report explores how for travel and finance managers are targeting enhanced ROI, new opportunities, greater efficiencies, time and money savings, and better experiences for employees with innovative travel and expense management solutions.
Sponsored 
Hotels
Posadas, Mexico’s Largest Hotel Group, Eyes Jamaica and Aruba
In hotels, as in banking, the real money is in being a capital-light intermediary rather than actually owning things. No wonder Posadas is pursuing its international expansion with an asset-light strategy.
Online Travel
Listings Were Never the Answer
We may be at an inflection point where the very nature of how we discover and book travel is being fundamentally reimagined – and listings are increasingly not the best answer.
Airlines
American Airlines Briefly Pauses All Flights Due to Technical Issue
American is stopping all its flights amid a busy holiday travel season, one where the industry is expecting to fly as many as 54 million passengers.
Podcasts
Hyatt’s Resort Target, Despegar’s Acquisition and Hotels vs. OTAs
In major hospitality news, Hyatt is in talks to acquire Playa Hotels & Resorts, Despegar has agreed to a $1.7 billion buyout by Prosus, and a Skift Research report suggests hotel websites could surpass OTAs by 2030 – or maybe not.