Travel managers seem to know that they need to get a better handle on mobile use — the question is how travelers will respond to clear-cut recommendations.
Airbnb is going to be a player in local activities and possibly restaurant reservations, both of which are a focus of its new -- and still unreleased -- app. Google aims to get more involved as well.
Better technology, including the availability of mobile weather and other apps for pilots, is a contributing factor in a drop in fatalities in private plane crashes. Assuredly there are other factors behind the decline but getting better apps into the hands of pilots and co-pilots, and reducing paperwork so they can concentrate on flying the plane, is definitely a positive development.
The holy grail for a travel manager would be an all-in-one app that travelers would actually want to use while staying within company policy — and on the radar in case of emergency. Goals are good.
Chat-based apps that use real travel agents are getting a lot of buzz; we're interested to see how they will fit into the corporate travel space.
Several of these apps blend online and offline, and most are leveraging membership fees as a way to prosper. You know how this goes: One or two may prosper and the rest will be a footnote.
Google tends to favor digital products over human-facing services but it's possible that a new "travel assistant app" could blend the two. Then again, they've tried this before.
Give Kayak credit for going where the users are and building a travel-search app on top of Slack. Is Slack the optimum way to plan a trip? Hardly. But there will be some users, who are chatting at the office in Slack all day, who could find it convenient. Messaging apps such as WhatsApp would be fertile ground as well.
It's a bold idea and the software might turn out to be beautiful (bold and beautiful) but do leisure and business travelers at scale REALLY want to abandon self-booking tools in favor of human travel agent interaction on a mobile app? We are going to find out.
An in-depth look at how companies in the travel and hospitality industries can leverage mobile applications to better serve their customers and grow their businesses