Digital

Scottish Bus Service Streams Content Directly to Riders’ Devices with New App

Jan 28, 2014 4:10 pm

Skift Take

Riders are more likely to use 3G or 4G service to read the websites or apps they already like than download an app to access First Aberdeen’s limited selection of entertainment.

— Samantha Shankman

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Riders can use an app to scan a seat-back sticker that gives them access to a video stream on their mobile devices.

The app is available for iOS and Android devices.

Aberdeen bus passengers can now enjoy high-tech onboard entertainment on the backs of seats using their smartphones and tablets.

Augmented reality technology allows customers to scan a trigger on seat backs to open up a channel of interactive videos with a choice of content including interviews with staff, information about services, view theatre trailers, buy theatre tickets or surf the internet.

The initiative has been introduced on 35 First Aberdeen buses in the city which feature free WiFi for customers. Since its launch in November last year, thousands have accessed the channel content.

They simply follow instructions to download the free First Scotland augmented reality app from App Store or Google Play and then scan the trigger to have the video channel streamed to their mobiles.

Duncan Cameron, First Aberdeen Director and General Manager, said: “Our new augmented reality channel brings our seat backs to life and I hope makes bus travel that little bit more interesting and enjoyable.

“We believe we are the first transport company in the world to use this kind of technology on the backs of our seats and its helping us attract new customers on to our buses.”

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