Gogo's partnership with Samsung is the kind that Wi-Fi providers cherish. There's no need to mail anything in, to present a coupon or enter a promotion code. Samsung tablet users just launch a browser and get directed right to a Gogo log-in page.
Tablets are trendy and we love them, but mobile phones are in consumers' pockets, pocketbooks, hands or just a few feet away, and travelers are using them to dream of their romantic getaway in Tahiti (or Namibia).
Airlines have been faster at rolling out tablets to in-flight crews than airport employees, but both places present valuable opportunities for carriers to improve the customer experiences.
Travel companies slow to set up mobile functionality may be comforted by this news, but mobile usage will only continue to rise due to changing consumer habits and the growth of travel in emerging economies where mobile devices are more common than desktops.
The FAA does need to update its guidelines for use of electronic devices on airplanes, but in the realm of what's important, flyers have other issues they're worried about.
With this bet on Microsoft, Delta is bucking the pro-iPad trend that other airlines -- as well as the vast majority of consumers -- have embraced. Windows' heightened security and stability issues apparently aren't a concern for Delta either.
The study shows that there are no easy answers for travel research and transaction sites and apps: With travelers willing to change devices by whim, location or activity, travel websites have to accommodate the devices within reach, and will have to be flexible enough to handle new devices to come.