Rooms Hotels

Smartphones to Replace Room Keys at Some Starwood Hotels

Excerpt from Wall Street Journal

Jan 27, 2014 6:00 am

Skift Take

Hotel guests have largely ignored check-in kiosks in favor of personal assistance, which suggests check-in staff will be needed even if more hotels roll out mobile room keys.

— Samantha Shankman

Free Report: The Changing Business of Extended-Stay Hotels

Sharon Hahn Darlin  / Flickr

An Aloft Hotel in Cancun, Mexico. Sharon Hahn Darlin / Flickr


Guests arriving at the Aloft Hotel in Manhattan or one in Silicon Valley will soon be able to do something hotels have dreamed about offering for years: walk past the check-in desk and enter their rooms by using a smartphone as a room key.

The boutique hotel brand from Starwood Hotels & Resorts Worldwide Inc. plans to offer this feature at two hotels, in the Harlem neighborhood and in Cupertino, Calif., before the end of the quarter.

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