Quantcast
Digital Booking Sites

Priceline Pokes Fun at Super Bowl Ads by Speeding Them Up on Vine

@jclampet

Skift Take

Travel companies are getting smarter and quicker at using social media to tap into the power of the second screen during large viewing events. This Super Bowl will be a battle of the brands as much as the teams.

— Samantha Shankman

Priceline is tapping into the power of the second screen with a social media campaign timed to coincide with Super Bowl this Sunday.

In an effort to promote the booking site’s Express Deals, Priceline is creating “express” versions of other brand’s Super Bowl commercials.

Priceline is planning to recreate the ads using puppets. It’s airing the new spots on the six-second video app Vine.

The campaign is meant to align with Priceline’s messaging of saving money and time.

The first video released by Priceline is an express version of Sodastream‘s now censored Super Bowl ad starring Scarlett Johansson.

The ad was allegedly banned for mentioning competitors Coke and Pepsi.

This is the first time that Priceline is using Vine for a social campaign. It is part of the company’s broader efforts to introduce real-time marketing.

The company sent out several well-received Tweets during the Grammy’s last week.

Priceline will be sharing other ad parodies throughout the weekend with the hashtag #ExpressBowl.

More Stories Below ▼
20 Charts Showing Surprising Trends in Global Last-Minute Travel
Free Report: What Millennials Want in Meetings
Lufthansa Offers Direct Booking Savings and Agents Aren’t Happy
The Rise of Personalized All-Inclusive Luxury

The Rise of Personalized All-Inclusive Luxury

The Future of Connected Travel at Stuttgart’s Urban Living Lab
The Vacation Rental Technology Ecosystem
Trend Report

The Vacation Rental Technology Ecosystem