Articles by Samantha Shankman

The Future of Luxury for Overstimulated Millennials Looks Serene

The Future of Luxury for Overstimulated Millennials Looks Serene

Samantha Shankman, Skift

Circadian mood lighting might cut it on a business trip, but the future of luxury leisure will be based in actual nature.

7 hours ago

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend

Samantha Shankman, Skift

Cross-promotions like this are most successful when both sides have something to gain. While Seagram's gets access to a new audience, The Corner Hotel can enhance its reputation.

7 hours ago

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Samantha Shankman, Skift

Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their purchases are part of something bigger than themselves.

1 week ago

Aligning Luxury Hotels With Active Brands to Attract High-Achieving Guests

Aligning Luxury Hotels With Active Brands to Attract High-Achieving Guests

Samantha Shankman, Skift

Luxury travel brands are today operating within the transformation economy. Brands must align themselves with experiences that speak to affluent consumers’ desire for a personal evolution.

2 weeks ago

Buick Bets on Attainable Luxury With Latest Sub-Brand

Buick Bets on Attainable Luxury With Latest Sub-Brand

Samantha Shankman, Skift

Although the auto industry sits adjacent to travel with its own tricks and trials, executives in both camps are looking to respond to luxury consumers' shifting priorities with the right balance of brands and packaging. Avenir is a good example of a team that's doing it right.

3 weeks ago

What Travel Can Learn From Luxury Fashion’s Digital Trials

What Travel Can Learn From Luxury Fashion’s Digital Trials

Samantha Shankman, Skift

Fashion has in many ways been steps ahead of travel when it comes to Web design, online engagement and marketing prowess — but there is still so far to go for luxury brands in both industries.

4 weeks ago

Luxury Brands Cross Industry Lines for Loyalty Collaborations

Luxury Brands Cross Industry Lines for Loyalty Collaborations

Samantha Shankman, Skift

The success of this, and all brand partnerships, is dependent on a synergistic approach to luxury whether that be sleek and understated or bold and brash. We expect to see more cross-industry partnerships emerge as brands wrestle for the attention and trust of the new luxury consumer.

4 weeks ago

Luxury Hotel Leaders Share Lessons Learned in Hurricane Aftermath

Luxury Hotel Leaders Share Lessons Learned in Hurricane Aftermath

Samantha Shankman, Skift

It's not if you get knocked down, but how you get up that matters. Not only do hospitality teams have the opportunity to provide guests with shelter and stability, but they can expand their impact throughout their local communities highlighting the strength and potential for our sector to be force of good.

1 month ago

Women in Luxury Travel Share Perspectives on the Glass Ceiling

Women in Luxury Travel Share Perspectives on the Glass Ceiling

Samantha Shankman, Skift

Although women are particularly well-positioned to lead in the nuanced luxury market, it will take the effort and collaboration of men and women already within the industry to bring about change and more equal leadership teams.

1 month ago

Luxury Travel Brands Can’t Afford to Be So Far Behind in Digital Engagement

Luxury Travel Brands Can’t Afford to Be So Far Behind in Digital Engagement

Samantha Shankman, Skift

Social profiles and websites are the new shop window. Luxury brands can no longer afford to see their digital presences fall so far behind the quality of their products and services.

1 month ago

Luxury Getting Increasingly Democratized Through Social Channels

Luxury Getting Increasingly Democratized Through Social Channels

Samantha Shankman, Skift

Consumers' perception on the accessibility of luxury brands is shifting through their daily, almost intimate interactions with both luxury products and the influencers who tout them on social media.

2 months ago

Luxury Ski Spot Breckenridge Tries to Diversify Its Seasonal Economy

Luxury Ski Spot Breckenridge Tries to Diversify Its Seasonal Economy

Samantha Shankman, Skift

Even luxury destinations must diversify their offerings to bolster the economy in the off-season. Breckenridge's slow and thoughtful approach can serve as a role model.

2 months ago