Articles by Samantha Shankman

Luxury Ski Spot Breckenridge Tries to Diversify Its Seasonal Economy

Luxury Ski Spot Breckenridge Tries to Diversify Its Seasonal Economy

Samantha Shankman, Skift

Even luxury destinations must diversify their offerings to bolster the economy in the off-season. Breckenridge's slow and thoughtful approach can serve as a role model.

9 hours ago

The New Luxury Vacation Is Crunchier and Quieter

The New Luxury Vacation Is Crunchier and Quieter

Samantha Shankman, Skift

As guests seek personalization, authenticity, and experiences outside their daily grinds, these well-designed outdoor lodges hit a sweet spot by maintaining a low profile that appeals to their customers' underlying desire to disconnect.

1 week ago

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

Samantha Shankman, Skift

The travel space is rich in content. That means it's not "if," but "how" luggage brands craft their messages of exploration and sophistication that will ultimately resonate with the customer.

2 weeks ago

Luxury Brands Are Beating Mass-Market Brands Across Social Media

Luxury Brands Are Beating Mass-Market Brands Across Social Media

Samantha Shankman, Skift

Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We'll continue to watch this space.

2 weeks ago

What Travel Brands Can Learn From Alibaba’s New Luxury Marketplace

What Travel Brands Can Learn From Alibaba’s New Luxury Marketplace

Samantha Shankman, Skift

Despite the popularity and discussion surrounding the Chinese consumer in recent years, it is still a developing market worth watching and studying for nuanced changes and opportunities.

1 month ago

Mall Operator Westfield Emulates Luxury Hotels for New Service Style

Mall Operator Westfield Emulates Luxury Hotels for New Service Style

Samantha Shankman, Skift

It is difficult to distill years of nuanced luxury training down into a single program, but Westfield's eagerness to look to luxury hospitality is a sign that it is headed in the right direction.

2 months ago

Artificial Intelligence’s Unrecognized Potential for Luxury Travel Brands

Artificial Intelligence’s Unrecognized Potential for Luxury Travel Brands

Samantha Shankman, Skift

It’s clear that there are ways in which luxury brands can differentiate their customer experience using artificial intelligence, but it will require a sophistication that is still unseen in the travel industry.

2 months ago

What Travel Can Learn From Michael Kors’ Acquisition Strategy

What Travel Can Learn From Michael Kors’ Acquisition Strategy

Samantha Shankman, Skift

Whether we’re selling hotel rooms or stilettos, the luxury marketplace is riddled with similar challenges and opportunities suggesting greater collaboration could be useful to brands in both industries in their pursuit of becoming lifestyle brands for affluent consumers.

2 months ago

5 Factors That Influence Millennials’ Luxury Spending Habits

5 Factors That Influence Millennials’ Luxury Spending Habits

Samantha Shankman, Skift

There is no one strategy to win over millennials. Brands should focus on what they offer in terms of quality and then communicate that through as many channels as possible to increase their awareness among this diverse but growing demographic.

2 months ago

Barcelona Overtourism: Airbnb and Short-Term Rentals

Barcelona Overtourism: Airbnb and Short-Term Rentals

Samantha Shankman, Skift

Tourist apartments are an integral part of Barcelona's tourism industry today so it is time both parties step beyond the limitations of permits and legal claims to seek a holistic approach that protects residents' quality of life while also housing visitors.

3 months ago

A Brief History of Personality-Driven Luxury Travel Companies

A Brief History of Personality-Driven Luxury Travel Companies

Samantha Shankman, Skift

These four entrepreneurs took the first steps toward what would become modern adventure and luxury travel, and their first-hand accounts hold lessons — and entertainment — for all those who followed in their wake.

3 months ago

Documentary: Barcelona and the Trials of 21st Century Overtourism

Documentary: Barcelona and the Trials of 21st Century Overtourism

Samantha Shankman, Skift

We’re excited to go deep into one of the more pressing issues in travel today in our first ever original short film.

3 months ago