Articles by Samantha Shankman

Luxury Brands Invest in Airport Pop-Ups to Reach Coveted Customer Base

Luxury Brands Invest in Airport Pop-Ups to Reach Coveted Customer Base

Samantha Shankman, Skift

Airports are the shopping malls of modern times and one of the most effective ways for luxury brands to engage target markets worldwide.

3 weeks ago

The Definition of Luxury Is Being Reshaped by Changing Consumer Behavior

The Definition of Luxury Is Being Reshaped by Changing Consumer Behavior

Samantha Shankman, Skift

Luxury is in the midst of a metamorphosis. While luxury once meant the most expensive or most well-known product or experience, today it's become a way of being or moving throughout the world.

4 weeks ago

Luxury Is Evolving But Consistent Themes Connect Old and New

Luxury Is Evolving But Consistent Themes Connect Old and New

Samantha Shankman, Skift

This evolution of luxury will require brands to adapt products and experiences consistent with consumers’ new definitions of quality, comfort and elegance.

1 month ago

The Future of Luxury for Overstimulated Millennials Looks Serene

The Future of Luxury for Overstimulated Millennials Looks Serene

Samantha Shankman, Skift

Circadian mood lighting might cut it on a business trip, but the future of luxury leisure will be based in actual nature.

3 months ago

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend

Samantha Shankman, Skift

Cross-promotions like this are most successful when both sides have something to gain. While Seagram's gets access to a new audience, The Corner Hotel can enhance its reputation.

3 months ago

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Samantha Shankman, Skift

Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their purchases are part of something bigger than themselves.

3 months ago

Aligning Luxury Hotels With Active Brands to Attract High-Achieving Guests

Aligning Luxury Hotels With Active Brands to Attract High-Achieving Guests

Samantha Shankman, Skift

Luxury travel brands are today operating within the transformation economy. Brands must align themselves with experiences that speak to affluent consumers’ desire for a personal evolution.

3 months ago

Buick Bets on Attainable Luxury With Latest Sub-Brand

Buick Bets on Attainable Luxury With Latest Sub-Brand

Samantha Shankman, Skift

Although the auto industry sits adjacent to travel with its own tricks and trials, executives in both camps are looking to respond to luxury consumers' shifting priorities with the right balance of brands and packaging. Avenir is a good example of a team that's doing it right.

3 months ago

What Travel Can Learn From Luxury Fashion’s Digital Trials

What Travel Can Learn From Luxury Fashion’s Digital Trials

Samantha Shankman, Skift

Fashion has in many ways been steps ahead of travel when it comes to Web design, online engagement and marketing prowess — but there is still so far to go for luxury brands in both industries.

3 months ago

Luxury Brands Cross Industry Lines for Loyalty Collaborations

Luxury Brands Cross Industry Lines for Loyalty Collaborations

Samantha Shankman, Skift

The success of this, and all brand partnerships, is dependent on a synergistic approach to luxury whether that be sleek and understated or bold and brash. We expect to see more cross-industry partnerships emerge as brands wrestle for the attention and trust of the new luxury consumer.

3 months ago

Luxury Hotel Leaders Share Lessons Learned in Hurricane Aftermath

Luxury Hotel Leaders Share Lessons Learned in Hurricane Aftermath

Samantha Shankman, Skift

It's not if you get knocked down, but how you get up that matters. Not only do hospitality teams have the opportunity to provide guests with shelter and stability, but they can expand their impact throughout their local communities highlighting the strength and potential for our sector to be force of good.

4 months ago

Women in Luxury Travel Share Perspectives on the Glass Ceiling

Women in Luxury Travel Share Perspectives on the Glass Ceiling

Samantha Shankman, Skift

Although women are particularly well-positioned to lead in the nuanced luxury market, it will take the effort and collaboration of men and women already within the industry to bring about change and more equal leadership teams.

4 months ago