Articles by Samantha Shankman

Being Informal Is the Future of Luxury Guest Relations

Being Informal Is the Future of Luxury Guest Relations

Samantha Shankman, Skift

Luxury travelers are seeking out experiences that enrich their lives rather than isolate them from adventures. That's why The Thief in Oslo is one of a growing number of luxury hotels that are pursuing more informal and instantaneous relations with guests.

1 month ago

Luxury Hospitality Brands Play Catch-Up on Social Media

Luxury Hospitality Brands Play Catch-Up on Social Media

Samantha Shankman, Skift

Social platforms are constantly evolving, mandating that luxury brands perpetually refine their approach and balance their agenda of pushing a lifestyle brand while providing real-time customer communications.

1 month ago

Is the Crypto-Luxury Travel Market Worth the Risk?

Is the Crypto-Luxury Travel Market Worth the Risk?

Samantha Shankman, Skift

Bitcoin's growth has made a lot of people very wealthy, and more companies are looking at tapping into what could be a lucrative market. The problem, though, is the unpredictable nature of cryptocurrency markets means accepting these virtual currencies comes with considerable risk.

1 month ago

The Future of Luxury Sits at the Intersection of Travel and Fashion

The Future of Luxury Sits at the Intersection of Travel and Fashion

Samantha Shankman, Skift

There are countless lessons to consider when examining how luxury fashion, auto, and hospitality are already perfectly integrated inside the world's fashion capital.

1 month ago

Luxury Brands Invest in Airport Pop-Ups to Reach Coveted Customer Base

Luxury Brands Invest in Airport Pop-Ups to Reach Coveted Customer Base

Samantha Shankman, Skift

Airports are the shopping malls of modern times and one of the most effective ways for luxury brands to engage target markets worldwide.

3 months ago

The Definition of Luxury Is Being Reshaped by Changing Consumer Behavior

The Definition of Luxury Is Being Reshaped by Changing Consumer Behavior

Samantha Shankman, Skift

Luxury is in the midst of a metamorphosis. While luxury once meant the most expensive or most well-known product or experience, today it's become a way of being or moving throughout the world.

3 months ago

Luxury Is Evolving But Consistent Themes Connect Old and New

Luxury Is Evolving But Consistent Themes Connect Old and New

Samantha Shankman, Skift

This evolution of luxury will require brands to adapt products and experiences consistent with consumers’ new definitions of quality, comfort and elegance.

3 months ago

The Future of Luxury for Overstimulated Millennials Looks Serene

The Future of Luxury for Overstimulated Millennials Looks Serene

Samantha Shankman, Skift

Circadian mood lighting might cut it on a business trip, but the future of luxury leisure will be based in actual nature.

5 months ago

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend

Samantha Shankman, Skift

Cross-promotions like this are most successful when both sides have something to gain. While Seagram's gets access to a new audience, The Corner Hotel can enhance its reputation.

5 months ago

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Samantha Shankman, Skift

Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their purchases are part of something bigger than themselves.

5 months ago

Aligning Luxury Hotels With Active Brands to Attract High-Achieving Guests

Aligning Luxury Hotels With Active Brands to Attract High-Achieving Guests

Samantha Shankman, Skift

Luxury travel brands are today operating within the transformation economy. Brands must align themselves with experiences that speak to affluent consumers’ desire for a personal evolution.

5 months ago

Buick Bets on Attainable Luxury With Latest Sub-Brand

Buick Bets on Attainable Luxury With Latest Sub-Brand

Samantha Shankman, Skift

Although the auto industry sits adjacent to travel with its own tricks and trials, executives in both camps are looking to respond to luxury consumers' shifting priorities with the right balance of brands and packaging. Avenir is a good example of a team that's doing it right.

5 months ago