Articles by Samantha Shankman

Is Luxury Hospitality Guilty of Cultural Appropriation?

Is Luxury Hospitality Guilty of Cultural Appropriation?

Samantha Shankman, Skift

Education delivered directly from local communities, and informed by tradition, is what distinguishes immersion from appropriation. It's the job of luxury professionals to facilitate the experience without adding the influence of their own lens.

4 days ago

Inside the Rise of Solo Luxury Adventure Tourism

Inside the Rise of Solo Luxury Adventure Tourism

Samantha Shankman, Skift

Forget millennials. It's their parents who have the money and time to sign up for luxury experiences around the globe. With the aid of digital communications, going alone no longer feels like tragedy but an asset.

4 weeks ago

The Rise of Luxury Wellness Tourism in Africa

The Rise of Luxury Wellness Tourism in Africa

Samantha Shankman, Skift

An expanding definition of wellness experiences that includes self-actualization and adventure as much as farm-fresh meals and sophisticated spa treatments is positioning African destinations and operators to become the next leaders in the luxury wellness travel market.

2 months ago

The State of Luxury Yacht Rentals and Sharing Schemes

The State of Luxury Yacht Rentals and Sharing Schemes

Samantha Shankman, Skift

Breaking open the yacht rental market with a sharing platform is a difficult endeavor given the challenges of operating a digital business within the luxury sector as well as the nuances and securities needed for an experience as hands-on as yachting.

2 months ago

Being Informal Is the Future of Luxury Guest Relations

Being Informal Is the Future of Luxury Guest Relations

Samantha Shankman, Skift

Luxury travelers are seeking out experiences that enrich their lives rather than isolate them from adventures. That's why The Thief in Oslo is one of a growing number of luxury hotels that are pursuing more informal and instantaneous relations with guests.

4 months ago

Luxury Hospitality Brands Play Catch-Up on Social Media

Luxury Hospitality Brands Play Catch-Up on Social Media

Samantha Shankman, Skift

Social platforms are constantly evolving, mandating that luxury brands perpetually refine their approach and balance their agenda of pushing a lifestyle brand while providing real-time customer communications.

4 months ago

Is the Crypto-Luxury Travel Market Worth the Risk?

Is the Crypto-Luxury Travel Market Worth the Risk?

Samantha Shankman, Skift

Bitcoin's growth has made a lot of people very wealthy, and more companies are looking at tapping into what could be a lucrative market. The problem, though, is the unpredictable nature of cryptocurrency markets means accepting these virtual currencies comes with considerable risk.

4 months ago

The Future of Luxury Sits at the Intersection of Travel and Fashion

The Future of Luxury Sits at the Intersection of Travel and Fashion

Samantha Shankman, Skift

There are countless lessons to consider when examining how luxury fashion, auto, and hospitality are already perfectly integrated inside the world's fashion capital.

4 months ago

Luxury Brands Invest in Airport Pop-Ups to Reach Coveted Customer Base

Luxury Brands Invest in Airport Pop-Ups to Reach Coveted Customer Base

Samantha Shankman, Skift

Airports are the shopping malls of modern times and one of the most effective ways for luxury brands to engage target markets worldwide.

5 months ago

The Definition of Luxury Is Being Reshaped by Changing Consumer Behavior

The Definition of Luxury Is Being Reshaped by Changing Consumer Behavior

Samantha Shankman, Skift

Luxury is in the midst of a metamorphosis. While luxury once meant the most expensive or most well-known product or experience, today it's become a way of being or moving throughout the world.

6 months ago

Luxury Is Evolving But Consistent Themes Connect Old and New

Luxury Is Evolving But Consistent Themes Connect Old and New

Samantha Shankman, Skift

This evolution of luxury will require brands to adapt products and experiences consistent with consumers’ new definitions of quality, comfort and elegance.

6 months ago

The Future of Luxury for Overstimulated Millennials Looks Serene

The Future of Luxury for Overstimulated Millennials Looks Serene

Samantha Shankman, Skift

Circadian mood lighting might cut it on a business trip, but the future of luxury leisure will be based in actual nature.

7 months ago