Articles by Samantha Shankman

Climate change is more than an existential threat to the outdoor ski economy. It will take a combination of greener operations and smarter business practices to ensure its viability for decades to come.

The luxury hospitality industry is trying to help guests unwind in these anxiety-ridden, tech-addicted times. It's refreshing to think that something as simple as a book can make a difference — plus drive repeat hotel visits and even foster community. Luxury properties should take note.

The hospitality industry has found that the higher a family's budget, the more concerned they are about environmental and cultural sustainability. Luxury operations that craft experiences that engage the family, and especially Gen Z, will see the long-tail impact as this generation has more control over vacation decisions.

Outside of Africa where poaching, forestry, and resource exploitation can also threaten wildlife habitats, luxury hospitality leaders are playing a role in protecting land and creating opportunities around conservation.

Rental is the future of fashion, and the trend could transform how we pack and plan for upcoming trips. What businesses are ready to serve the demand?

This is only the beginning of the sabbatical movement — a flash point in which trends in work, mindfulness, technology, and access all come together. Expect high-end consumers to become accustomed to the idea of taking extended leaves with their family at regular intervals, especially as the millennial generation ages.

Luxury brands today are designing stories for global citizens, but telling those stories in different markets requires more than a different app — it's about delivering a message that resonates with the core brand and the local culture that they're speaking to.

Luxury short-term rentals sit at the intersection of old-world hospitality, expert-led curation, and innovative new-world tech, but they'll need unique models to stand apart in the rapidly growing alternative accommodations sector.

Locally curated retail provides hotel brands with an opportunity to continuously evolve and stay current within a neighborhood, all while deepening their connection among guests and the local community.

The need for hands-on, personalized customer service cannot be overlooked in private aviation, even as technology is disrupting the legacy business model.