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Articles by Samantha Shankman

Skift Podcast: How In-Room Tech Is Changing Everything About Hotel Guest Experience

Skift Podcast: How In-Room Tech Is Changing Everything About Hotel Guest Experience

Samantha Shankman, Skift

Mobile technology is proving to be a leap forward for hotels that are ready to embrace the massive advantages it has to offer.

1 year ago

Skift Podcast 6: The Rise of Lifestyle Hotels and the Culture Driving Them

Skift Podcast 6: The Rise of Lifestyle Hotels and the Culture Driving Them

Samantha Shankman, Skift

The lifestyle hotel segment is being pushed to innovate more quickly and drastically than ever before. Although the competition will continue to swell for several more years, we expect only a few brands will be left standing at the end.

1 year ago

Skift Podcast 5: How Bikes Are Changing the Way We Experience Cities

Skift Podcast 5: How Bikes Are Changing the Way We Experience Cities

Samantha Shankman, Skift

Biking is healthier, more enjoyable and more reliable than most other forms of public transportation; it is also changing people's relationship with their busy urban cities.

1 year ago

Skift Podcast 4: The Renegade Tours Disrupting City Visits for Tourists and Locals

Skift Podcast 4: The Renegade Tours Disrupting City Visits for Tourists and Locals

Samantha Shankman, Skift

Tour startups face many of the same challenges as their predecessors, but their sexy and unorthodox approach to art and sightseeing gives them the added boost of consumer-fueled marketing.

1 year ago

Skift Podcast 3: Travel PR Is the Invisible Engine Fueling Your Travel Inspiration

Skift Podcast 3: Travel PR Is the Invisible Engine Fueling Your Travel Inspiration

Samantha Shankman, Skift

Traditional travel media has been upended in recent years and so has the massive PR machine that touches every part of the travel industry. Understand the changes by listening to this episode of the Skift Podcast.

1 year ago

Skift Podcast Episode 2: How Culinary Obsessions Are Changing the Way We Travel

Skift Podcast Episode 2: How Culinary Obsessions Are Changing the Way We Travel

Samantha Shankman, Skift

Travelers no longer experience a place solely through landmarks or big events. Local food and drink now offers a compelling (and delicious) way for destinations to stand apart.

1 year ago

5 New Travel Startups for Search and Discovery

5 New Travel Startups for Search and Discovery

Samantha Shankman, Skift

Just because the ability to connect with a local in a new city exists, doesn't mean that the local necessarily wants to meet. This theory can be applied to many of the emerging travel tools today.

2 years ago

Best Travel Ads This Week: City Snapshots

Best Travel Ads This Week: City Snapshots

Samantha Shankman, Skift

A well-produced video is now a necessary element of a destination's marketing toolbox and worth any investment it takes to make it right.

2 years ago

The Secret to Bigger Destination Marketing Budgets

The Secret to Bigger Destination Marketing Budgets

Samantha Shankman, Skift

Proving the economic value of tourism marketing is critical to attracting more funding, which yield even better results. All organizations should have, or be working on, a measurement model.

2 years ago

Destination Marketing CEOs on the Power of Social Media

Destination Marketing CEOs on the Power of Social Media

Samantha Shankman, Skift

Social media is a two-way street that can just easily be used to share content as collect it, helping destination marketing organizations keep up with today's 24/7 marketing timetable.

2 years ago

What 9 Destination Marketing Leaders Would Do With 10x More Funding

What 9 Destination Marketing Leaders Would Do With 10x More Funding

Samantha Shankman, Skift

Executives dreaming of bigger budgets have largely turned to social media and influencer campaigns in an effort to broaden their reach without the resources needed for a market-specific approach.

2 years ago

5 Travel Startups Built to Improve Existing Ecosystems

5 Travel Startups Built to Improve Existing Ecosystems

Samantha Shankman, Skift

Tools that quantify our travel trends is a sector that we'd like to see further developed.

2 years ago