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Luxury Tour Operators Expand Into Wellness to Meet New Demand

Luxury Tour Operators Expand Into Wellness to Meet New Demand

Samantha Shankman, Skift

Luxury tour operators have incredible advantages over wellness industry competitors in crafting dynamic, immersive wellness-first travel experiences. However, they must adapt to this new market quickly to avoid stagnation in crafting luxury that is better-suited to past generations.

2 weeks ago

Luxury Hotels Want to Make You Feel Culturally Relevant

Luxury Hotels Want to Make You Feel Culturally Relevant

Samantha Shankman, Skift

Luxury is no longer defined by pristine interiors and personalized service but limited knowledge-based access, distinct cultural experiences, and curated, specific references. Luxury hotels opening the doors to those experiences set themselves apart for future generations of affluent travelers.

2 months ago

Ethiopia’s Nascent Luxury Tourism Market Starts to Take Hold

Ethiopia’s Nascent Luxury Tourism Market Starts to Take Hold

Samantha Shankman, Skift

The question is not whether hoteliers and operators should invest in Ethiopia, but what is best for Ethiopia in balancing these new demands while protecting its people and its profound history and cultures.

5 months ago

Luxury Hotels Bring in More Celebrity Chefs in Guest Gigs

Luxury Hotels Bring in More Celebrity Chefs in Guest Gigs

Samantha Shankman, Skift

In a day when exclusive access and intimate experiences are heralded over material goods, a meal prepared by world-class chefs in a spectacular setting is something luxury consumers are willing to travel for.

5 months ago

Luxury Brands Launch College Tours to Meet Maturing Gen Zers

Luxury Brands Launch College Tours to Meet Maturing Gen Zers

Samantha Shankman, Skift

Creating customized college packages is smart for several reasons: Parents are happy to pay for a less stressful experience and young affluent teens become comfortable with a brand during a critical and memorable moment, leading the way for future business.

6 months ago

Luxury Fashion-Branded Hotels Aim to Exceed Chinese Expectations

Luxury Fashion-Branded Hotels Aim to Exceed Chinese Expectations

Samantha Shankman, Skift

It is said the future of luxury lies at the intersection of luxury and fashion, a nexus attractive to Chinese consumers who are still driven by brands and status in making purchase decisions.

6 months ago

Innovative Hoteliers Tap Craft Cocktail Culture for Luxury Guests

Innovative Hoteliers Tap Craft Cocktail Culture for Luxury Guests

Samantha Shankman, Skift

Craft cocktail culture is based on the same principles driving change in the luxury hospitality world today: consumers’ desires for best-quality ingredients, a curated sense of place, and staff conscious of (and connected to) the local scene.

7 months ago

Why Luxury Hotels Are Investing in Family-Friendly Programs

Why Luxury Hotels Are Investing in Family-Friendly Programs

Samantha Shankman, Skift

What appear to be simple marketing schemes are in fact thoughtful curations that have the double effect of attracting new customers and, if executed correctly, their return. Happy children mean happy parents and there's no better way to secure another booking.

8 months ago

Belize Is Latest Test Ground for Luxury Development and Environment

Belize Is Latest Test Ground for Luxury Development and Environment

Samantha Shankman, Skift

Belize should serve as a case study for conscious luxury development. There will be successes and lessons to watch for in the coming years as the effects of a small group of hoteliers' decisions play out in the local environment and culture.

8 months ago

The Growth and Democratization of Flying Private

The Growth and Democratization of Flying Private

Samantha Shankman, Skift

Any luxury industry experiencing an uptick in new, affluent young customers has a right to be bullish about growth, but it is a combination of logistics, customer service and branding that will eventually set the winners apart from the other players.

8 months ago

Is Luxury Hospitality Guilty of Cultural Appropriation?

Is Luxury Hospitality Guilty of Cultural Appropriation?

Samantha Shankman, Skift

Education delivered directly from local communities, and informed by tradition, is what distinguishes immersion from appropriation. It's the job of luxury professionals to facilitate the experience without adding the influence of their own lens.

8 months ago

Inside the Rise of Solo Luxury Adventure Tourism

Inside the Rise of Solo Luxury Adventure Tourism

Samantha Shankman, Skift

Forget millennials. It's their parents who have the money and time to sign up for luxury experiences around the globe. With the aid of digital communications, going alone no longer feels like tragedy but an asset.

9 months ago