New Report: How Wellness Is Reshaping Hotel Development and Management

This sponsored content was created in collaboration with a Skift partner.

As wellness moves from a nice-to-have to a defining expectation for today’s travelers, it’s reshaping how hospitality and commercial real estate brands plan, build, and compete. Peloton’s new Building Fitness: A Wellness Real Estate Report¹ highlights data from the Global Wellness Institute showing that wellness real estate is projected to reach $1.1 trillion globally by 2029, expanding at an annual rate of 15%. 

Behind this rapid growth is a clear shift in personal priorities. The report notes that consumers increasingly want the flexibility to care for their well-being wherever they are, shaping decisions about where they stay, how they live, and how they work. 

This heightened emphasis on wellness is confirmed by a McKinsey study highlighted in the report, which shows that 82% of U.S. consumers now consider wellness a top priority. For hospitality and real estate leaders, this shift signals a strategic opportunity: properties that integrate meaningful wellness amenities can not only attract guests and tenants but also secure their long-term loyalty. 

“From enhanced fitness centers and recovery spaces to wellness-centered programming and social connection opportunities, wellness is quickly becoming a key contributor to property competitiveness,” said Ean Reves, GM of Peloton’s commercial business unit.

Peloton’s report draws on expert perspectives and real-world case studies to show how developers and operators can make wellness-forward design both achievable and financially sustainable. The analysis highlights how leading properties are rethinking site planning, incorporating connected technology, and designing amenity spaces that rival boutique studios and commercial gyms. These choices are not only improving guest satisfaction but also driving occupancy and rate premiums.

“Today’s consumers expect wellness to be embedded into their daily routine,” Reves said. “They want spaces that help them feel better, perform better, and connect more deeply with the communities around them.”

In this report, you’ll find: 

• How wellness hospitality and real estate are entering a rapid-growth phase fueled by shifting consumer priorities.
• Insights from hospitality executives at brands like Hilton and Hyatt who explain how they are elevating design, amenities, and programming to meet rising wellness expectations.
• The three critical areas — planning, amenities, and programming — that can determine whether a property succeeds in a wellness-first landscape.
• How Peloton’s survey found that a majority of Peloton Members and more than one-third of non-members are willing to pay more for in-room fitness, with interested guests willing to spend over $40 extra per night for Peloton access.
• A deep dive into Peloton’s four pillars of wellness: design, technology, community, and experiences.
• Insights into how wellness amenities can increase guest and tenant satisfaction and drive long-term retention.
• Actionable steps for creating wellness-forward spaces that compete with top commercial gyms and meet rising guest expectations.

This content was created collaboratively by Peloton for Business and Skift’s branded content studio, SkiftX.

1. _{The information contained in this report is for general informational purposes only. It is not intended as, and should not be construed as, legal, financial, investment, tax, or professional advice. Readers should consult their own professional advisors for any matters requiring expertise.} ↩︎