Articles tagged “fitness”

Wellness has shifted from a desirable add-on to an essential value driver for the hospitality sector. Peloton’s new report reveals how high-impact wellness design, programming, and technology are now shaping guest decision-making and outlines what hospitality executives must do to stay ahead.

Maybe you didn't need to install that crystal-healing sound bath after all. Namaste, and mind the bottom line.

Less talk, more data. Here's how hotels with wellness offerings are doing, according to RLA Global, HotStats, and Truist Securities. Plus, the latest wellness concept: Ballers.

Hyatt has been stepping up its focus on guest wellness. Expect the offer of loyalty points in exchange for guests completing workouts to catch on in the sector.

Hilton Worldwide said on Wednesday it was expanding its partnership with connected fitness-equipment maker Peloton to add its bikes to hotels in three new overseas markets: Germany, Britain, and "participating…

Kerzner International has unveiled its new brand Siro, a set of fitness-themed lifestyle hotels. The developer said on Wednesday that it has slated to open its first property in a…

Hotel and resort guests don’t just want to be pampered. They want to recharge and get inspired to improve their overall health and well-being. Hospitality brands can drive demand if they take this to heart and integrate wellness offerings in meaningful ways throughout the customer journey.

After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.

It’s low-risk for big brands like Gap and Express to launch digital-native wellness brands considering the unfit state of brick-and-mortar sales. If these companies find success, other retailers may follow suit.

If you think about it, airlines and meditation apps make a perfect pairing. Headspace currently has a stronghold when it comes to in-flight meditation, but the new Inscape and JetBlue partnership could chip away at its dominance.