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Leslie Barrie, Skift
After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.
4 months ago
Leslie Barrie, Skift
It’s low-risk for big brands like Gap and Express to launch digital-native wellness brands considering the unfit state of brick-and-mortar sales. If these companies find success, other retailers may follow suit.
5 months ago
Leslie Barrie, Skift
If you think about it, airlines and meditation apps make a perfect pairing. Headspace currently has a stronghold when it comes to in-flight meditation, but the new Inscape and JetBlue partnership could chip away at its dominance.
5 months ago
Leslie Barrie, Skift
SoulCycle is smart to try and cash in on the wellness retreat trend — and look for other ways to make money so it can keep up with Peloton. For that to happen, though, it’s going to need to garner a lot of interest.
5 months ago
Leslie Barrie, Skift
If Alphabet does indeed buy Fitbit, it'll be great news for the tracking brand. To keep in step with Apple Watch, though, Fitbit will have to ramp up its innovation. Needless to say, Alphabet has its work cut out for it.
5 months ago
Leslie Barrie, Skift
Peloton had been sitting on quite a pedestal of late — with its loyal fan base willing to pay a premium price for its bikes and streaming service. But after the less-than-stellar IPO performance and a recent lawsuit, cracks at the company may be starting to appear.
6 months ago
Leslie Barrie, Skift
It’s difficult to say whether a wellness-themed hotel in Las Vegas can really take off. If the current state of the wellness industry is any indicator, the odds are (sort of) good.
7 months ago
Leslie Barrie, Skift
Travelers are thinking more about their sleep habits than ever before. The hospitality industry has taken note and is now trying to find more innovative ways to help guests snooze. But will this push really help drive bookings?
8 months ago
Leslie Barrie, Skift
Millennials and Gen Z don’t want to kill festivals and clubs with their wellness wants, but they do want the event spaces to keep up with the changing times.
8 months ago
Leslie Barrie, Skift
Whether it’s travel companies looking to partner with fitness brands, private equity firms buying up exercise businesses, or new investors looking to pour money into fitness-tech startups, the outlook is rosy for the exercise industry.
9 months ago
Leslie Barrie, Skift
It makes sense that the alcohol industry would want in on the wellness movement, considering it’s a sector that has everything to do with lifestyle. But it’s unclear if consumers will get on board with the repositioning or if they’ll just consider it a buzzkill.
10 months ago
Leslie Barrie, Skift
If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.
10 months ago
