fitness Archives

News Blog

Hilton to Add Peloton Bikes to Hotels in Germany, Canada, and Britain by July

Hilton Worldwide said on Wednesday it was expanding its partnership with connected fitness-equipment maker Peloton to add its bikes to hotels in three new overseas markets: Germany, Britain, and "participating properties" in Canada. Hilton had already added at least one Peloton bike to each of its 5,400 U.S.-based hotels by last December. Hilton sees partnerships…

Sean O'Neill | 2 months ago

News Blog

Kerzner to Debut Fitness Lifestyle Hotel Brand Siro, Starting in Dubai

Kerzner International has unveiled its new brand Siro, a set of fitness-themed lifestyle hotels. The developer said on Wednesday that it has slated to open its first property in a tower in One Za’abeel, a luxury community in Dubai, U.A.E., in the last months of 2023. Kerzner, a developer and operator of hotels, casinos, and…

Sean O'Neill | 6 months ago

Free Read

Hotels

Exploring Hospitality’s New Wellness Frontier With Accor

Hotel and resort guests don’t just want to be pampered. They want to recharge and get inspired to improve their overall health and well-being. Hospitality brands can drive demand if they take this to heart and integrate wellness offerings in meaningful ways throughout the customer journey.

Accor Group + Skift | 12 months ago

Luxury

Which Brand Will Win the Holiday Wearable Battle?

After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.

Leslie Barrie, Skift | 3 years ago

Luxury

Retail Giants Test Direct-to-Consumer Wellness Brands

It’s low-risk for big brands like Gap and Express to launch digital-native wellness brands considering the unfit state of brick-and-mortar sales. If these companies find success, other retailers may follow suit.