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Articles tagged “fitness”

Which Brand Will Win the Holiday Wearable Battle?

Which Brand Will Win the Holiday Wearable Battle?

Leslie Barrie, Skift

After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.

4 months ago

Retail Giants Test Direct-to-Consumer Wellness Brands

Retail Giants Test Direct-to-Consumer Wellness Brands

Leslie Barrie, Skift

It’s low-risk for big brands like Gap and Express to launch digital-native wellness brands considering the unfit state of brick-and-mortar sales. If these companies find success, other retailers may follow suit.

5 months ago

Meditation Apps Battle for Airline Partners

Meditation Apps Battle for Airline Partners

Leslie Barrie, Skift

If you think about it, airlines and meditation apps make a perfect pairing. Headspace currently has a stronghold when it comes to in-flight meditation, but the new Inscape and JetBlue partnership could chip away at its dominance.

5 months ago

SoulCycle Launches Wellness Retreats to Keep Pace With a Shifting Market

SoulCycle Launches Wellness Retreats to Keep Pace With a Shifting Market

Leslie Barrie, Skift

SoulCycle is smart to try and cash in on the wellness retreat trend — and look for other ways to make money so it can keep up with Peloton. For that to happen, though, it’s going to need to garner a lot of interest.

5 months ago

Can Fitbit Backed by Google’s Parent Take On Apple Watch?

Can Fitbit Backed by Google’s Parent Take On Apple Watch?

Leslie Barrie, Skift

If Alphabet does indeed buy Fitbit, it'll be great news for the tracking brand. To keep in step with Apple Watch, though, Fitbit will have to ramp up its innovation. Needless to say, Alphabet has its work cut out for it.

5 months ago

Peloton’s IPO Shows There May Be Trouble Ahead

Peloton’s IPO Shows There May Be Trouble Ahead

Leslie Barrie, Skift

Peloton had been sitting on quite a pedestal of late — with its loyal fan base willing to pay a premium price for its bikes and streaming service. But after the less-than-stellar IPO performance and a recent lawsuit, cracks at the company may be starting to appear.

6 months ago

A New Wellness Hotel Gambles on Las Vegas

A New Wellness Hotel Gambles on Las Vegas

Leslie Barrie, Skift

It’s difficult to say whether a wellness-themed hotel in Las Vegas can really take off. If the current state of the wellness industry is any indicator, the odds are (sort of) good.

7 months ago

New Ways Hotels Are Cashing In on the Sleep Economy

New Ways Hotels Are Cashing In on the Sleep Economy

Leslie Barrie, Skift

Travelers are thinking more about their sleep habits than ever before. The hospitality industry has taken note and is now trying to find more innovative ways to help guests snooze. But will this push really help drive bookings?

8 months ago

Wellness Targets the Nightlife

Wellness Targets the Nightlife

Leslie Barrie, Skift

Millennials and Gen Z don’t want to kill festivals and clubs with their wellness wants, but they do want the event spaces to keep up with the changing times.

8 months ago

Is a Peloton Hotel Next?

Is a Peloton Hotel Next?

Leslie Barrie, Skift

Whether it’s travel companies looking to partner with fitness brands, private equity firms buying up exercise businesses, or new investors looking to pour money into fitness-tech startups, the outlook is rosy for the exercise industry.

9 months ago

Even the Alcohol Industry Attempts a Wellness Makeover

Even the Alcohol Industry Attempts a Wellness Makeover

Leslie Barrie, Skift

It makes sense that the alcohol industry would want in on the wellness movement, considering it’s a sector that has everything to do with lifestyle. But it’s unclear if consumers will get on board with the repositioning or if they’ll just consider it a buzzkill.

10 months ago

Gym Chains Want to Expand Beyond Fitness

Gym Chains Want to Expand Beyond Fitness

Leslie Barrie, Skift

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

10 months ago