Articles tagged “wellness”

Peloton Vs. SoulCycle: The Battle Heats Up

Peloton Vs. SoulCycle: The Battle Heats Up

Leslie Barrie, Skift

There’s no denying SoulCycle has a huge competitor on its heels. Whether Peloton has surged past the studio-class brand is still unclear. Regardless, SoulCycle needs to find a way to regroup — and fast — if it wants to remain the leader in the stationary cycling space.

4 days ago

Wellness Newsletter: Nike, Sweaty Betty, and Others Get Serious About Building Communities

Wellness Newsletter: Nike, Sweaty Betty, and Others Get Serious About Building Communities

Leslie Barrie, Skift

If one of the goals of wellness is to connect with others, well-being brands are wise to create communities that allow people to bond with one another and feel like they’re a part of something bigger than themselves.

2 weeks ago

Target the New Rich or Be Left Behind

Target the New Rich or Be Left Behind

Patrick Whyte, Skift

High-end travel companies need to find a way of targeting the newly wealthy, or they risk being left behind.

3 weeks ago

Wellness Newsletter: ‘Spotify of Fitness’ Aaptiv Takes Its Audio Workouts Global

Wellness Newsletter: ‘Spotify of Fitness’ Aaptiv Takes Its Audio Workouts Global

Leslie Barrie, Skift

Exercise, yoga, and meditation are surging in popularity, but consumers are as time-crunched as ever. It’s no wonder that the audio-based fitness brand Aaptiv (yes, there’s an app for that) has taken off.

4 weeks ago

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

Laura Powell, Skift

Wellness hospitality brands known for their idyllic locations are heading to New York City. Will the temptation of taking a bite out of the Big Apple prove a brand benefit or drawback?

4 weeks ago

Wellness Newsletter: Direct-to-Consumer Healthcare Gets a Millennial Makeover

Wellness Newsletter: Direct-to-Consumer Healthcare Gets a Millennial Makeover

Leslie Barrie, Skift

A brand like Hims (and now Hers), which makes it easier to gain access to health and wellness at a lower cost, all while touting smart design, knows what it’s doing. And it will probably see the revenue to prove it.

1 month ago

Wellness Newsletter: Well-Being Companies Get In on a Growing Anxiety Economy

Wellness Newsletter: Well-Being Companies Get In on a Growing Anxiety Economy

Leslie Barrie, Skift

People are feeling frazzled these days, whether they're exhausted from constant connection (thanks technology!) or anxious about where the world is headed –– or both. Companies are picking up on this and marketing products and experiences accordingly.

1 month ago

Wellness Newsletter: Hyatt and AccorHotels Take Well-Being Seriously By Hiring Accordingly

Wellness Newsletter: Hyatt and AccorHotels Take Well-Being Seriously By Hiring Accordingly

Leslie Barrie, Skift

Hotel companies are making big hiring moves to better position themselves in the wellness space. With so much momentum in the sector at the moment, this makes sense. How much investing in wellness actually adds up financially, though, is up for debate.

2 months ago

Wellness Newsletter: Inside Adidas’ Love-Hate Relationship With Amazon

Wellness Newsletter: Inside Adidas’ Love-Hate Relationship With Amazon

Leslie Barrie, Skift

Teaming up with Amazon could mean cash flow now, but at what cost down the line? It’s a question every brand that partners with the giant should ask –– especially in the wellness industry, when so much of a company’s DNA centers around cultivating a feel-good image.

2 months ago

Measuring the Value of Wellness to a Hotel Brand

Measuring the Value of Wellness to a Hotel Brand

Laura Powell, Skift

Every time you turn around these days, a major hotel company is announcing that it has hired a chief wellness officer. But will this wave of devotion to wellness be a phase or a long-lasting phenomenon? Look to the return on investment for that answer.

2 months ago

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Leslie Barrie, Skift

New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.

2 months ago

Can Wellness Provide an Antidote to Overtourism?

Can Wellness Provide an Antidote to Overtourism?

Laura Powell, Skift

We at Skift often discuss the dangers of overtourism. But during a recent forum on global wellness, we discovered a possible cure.

2 months ago