Articles tagged “partner content”

The DMO's role in the meetings industry is expanding: Visit Atlantic City is showing what it looks like when a destination partner moves from the margins to the center of event execution.

AI is accelerating a fundamental rebuild of travel technology, pushing companies to rethink the data, infrastructure, and operating models required to compete in a world shaped by real-time intelligence, interoperability, and autonomous experiences.

The asset-light model has been good for operators and their shareholders. The pressure it creates for the owners who carry the assets is only now being openly discussed — and the operators best placed to respond are the ones who have stood on both sides of that equation.

A new report from Skift Research and Skift Advisory assesses how Caribbean destinations are navigating an exciting yet uncertain future, offering a framework for travel leaders to gain a competitive advantage in this dynamic and growing region.

More planners are focused on what can happen between sessions and venues. Austin’s past year of hosting more than 1,100 meetings without a convention center offers a blueprint for building better experiences around those moments.

Alaska’s reputation as a bucket list cruise destination rests largely on its wildlife encounters, especially whale sightings. MSC Cruises is treating its first season in the region as a research opportunity, exploring how marine science can guide operations in high-density wildlife corridors.

Airlines may be underestimating payments. As distribution grows more complex, payment infrastructure is becoming a bottleneck that shapes growth, partnerships, and the ability to deliver modern retail experiences.

As costs rise, meetings that keep attendees engaged beyond the opening and closing sessions are the ones most likely to win executive buy-in.

Generative AI platforms now shape travel shortlists at the inspiration stage. With 94% of hotels invisible in AI search results, only a narrow set makes it into consideration. Brands not present in the media sources informing these tools risk being filtered out before booking even begins.

As travelers prioritize seamless, end-to-end journeys, Capital One is moving beyond booking to build a fully integrated travel ecosystem, reshaping how brands reach and engage customers along the way.