Articles tagged “peloton”

Which Brand Will Win the Holiday Wearable Battle?

Which Brand Will Win the Holiday Wearable Battle?

Leslie Barrie, Skift

After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.

8 months ago

SoulCycle’s Move Into Retreats Will Test Loyalty of Its Spin Fanatics

SoulCycle’s Move Into Retreats Will Test Loyalty of Its Spin Fanatics

Leslie Barrie, Skift

Considering SoulCycle is a fitness company, it’s not outlandish to think it would want to get into the wellness retreat business. Whether it will actually earn enough of a profit from the trips to make it worth its while is another story.

9 months ago

Peloton’s IPO Shows There May Be Trouble Ahead

Peloton’s IPO Shows There May Be Trouble Ahead

Leslie Barrie, Skift

Peloton had been sitting on quite a pedestal of late — with its loyal fan base willing to pay a premium price for its bikes and streaming service. But after the less-than-stellar IPO performance and a recent lawsuit, cracks at the company may be starting to appear.

10 months ago