SkiftX

Airlines

Skift Aviation Forum Video: Building Resiliency and Efficiency Through Tech Innovation

In this video from Skift Aviation Forum 2024, Ganesh Jayaram, chief digital and information officer of American Airlines, takes the stage to discuss the airline's digital transformation strategy, how it leverages technology to enhance operations, improve customer experiences, and drive innovation in a rapidly evolving industry.
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Hotels

3 AI-Driven Insights for Hospitality Revenue Management Success in 2025

Artificial intelligence (AI) is helping hospitality revenue managers adapt to shifting consumer preferences and rising competition. With AI-enabled dynamic pricing, predictive analytics, and personalization at scale, companies can drive profitability in an unpredictable market.
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Tourism

How Spanish Destinations Balance Tourism Growth and Sustainability

While becoming a popular destination may benefit local economies, overtourism also comes with environmental and cultural downsides. Spain’s various regions demonstrate unique ways to simultaneously inspire growth and prioritize sustainability, modeling the future of responsible tourism in one of the most visited regions in the world.
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Hotels

Innovating Hospitality in the Middle East’s Booming Market

By hitting the sweet spot between upscale design-led properties and budget-friendly accommodation, Rove Hotels has created a unique niche in the region’s lifestyle hospitality segment by focusing on sustainability, community, and a fresh, innovative approach.
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Experiences

Hotels Embrace the Shift Toward Cultural Experiences

Today’s travelers seek out cultural experiences, often choosing destinations that spark their curiosity. Hotel brands that empower guests to imagine themselves as locals will be well on their way to providing truly authentic cultural immersion.
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Online Travel

New Research: How Asia’s Middle Class Is Shaping Global Travel

A recent survey from Expedia Group highlights the travel preferences and potential of Asia’s emerging middle class, presenting a significant opportunity for travel brands to create new experiences tailored to this growing demographic.
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Travel Technology

New Report: 3 Travel Loyalty Strategies for 2025

A new trend report offers actionable strategies to help travel brands do more than increase membership numbers, empowering them to create differentiated programs that will inspire lifetime loyal customers.
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Tourism

Saudi Arabia Eyes Major Slice of China’s Tourism Market

As Saudi Arabia targets five million Chinese tourists by 2030, Almosafer (part of Seera Group) plans to help the country tap into one of the world’s largest tourist markets through customized itineraries, targeted marketing, and strategic partnerships.
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