LVMH Has Option for Full Control of Orient Express After Buying 50% Stake: Exclusive
Photo Credit: Inside a train car on the Orient Express La Dolce Vita luxury train. LVMH is a new investor. Accor
Skift Take
It's far from a done deal, but a sale could make sense. Accor could potentially retain some of the benefits of Orient-Express without having to manage an ultra-luxury brand. LVMH would reduce brand confusion.
LVMH secured an option to acquire full ownership of Orient Express by 2027 as part of a strategic partnership announced last year, according to two people familiar with the deal. That agreement saw LVMH take a 50% stake in Accor’s Orient Express brand, sources said.
LVMH also acquired a stake in a planned Orient Express sailing yacht venture, which Accor is developing with an entity that owns the two ships, the sources told Skift.
When the partnership was announced, LVMH and Accor did not reveal financial details. Accor and LMVH declined to comment.
A photo-illustration of what one of Accor's Orient Express Trains May Look Like. Source: Accor Two Companies, One BrandThe partnership highlights the complicated marketplace for Orient Express-branded travel products.
As part of the LVMH partnership, Accor debuted its La Dolce Vita Orient Express train service through Italy in April. It aims to begin Orient Express service between Paris a
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