Accor’s First Las Vegas Property Will Be Its Largest

Key Points

• Accor will enter the Las Vegas market by adding Treasure Island, making it the company's largest property worldwide.
• Treasure Island will join Accor's Handwritten Collection soft brand and remain operated by its current owner, Phil Ruffin.
• This move signals Accor's intent to expand in the U.S. and may encourage more European and Asian brands to enter Las Vegas.

Summary

Accor is making its first entry into the Las Vegas market by adding Treasure Island, a nearly 2,900-room resort and casino, to its portfolio—making it the largest property in the company's global network. Through a franchise deal with owner Phil Ruffin, Treasure Island will join Accor's Handwritten Collection soft brand, allowing the resort to retain operational independence while leveraging Accor's international reach and loyalty program. This move highlights Accor's ambitions to expand its currently limited U.S. presence and could signal a broader trend of European and Asian hospitality brands targeting Las Vegas.