Articles tagged “soft brands”

Best Western’s New Corporate Brand BWH Hotel Group Signals Big Changes

Best Western’s New Corporate Brand BWH Hotel Group Signals Big Changes

Raini Hamdi, Skift

BWH Hotel Group? That's Best Western's new corporate identity, the first change in decades and one that is designed to build its new image as a chain that can offer everything from mid-market to luxury.

1 week ago

Best Western Plugs Luxury Gap by Buying WorldHotels

Best Western Plugs Luxury Gap by Buying WorldHotels

Raini Hamdi, Skift

Is this the beginning of a new cycle of global hotel chains buying independent hotel groups? As competition intensifies for soft brands, more of such consolidations should not surprise anyone.

1 month ago

Video: Why AccorHotels CEO Wants Even More Brands

Video: Why AccorHotels CEO Wants Even More Brands

Sean O'Neill, Skift

"Anybody telling me you should be limiting the number of brands, I think it's bullshit," said AccorHotels CEO Sebastien Bazin at Skift Forum Europe. We wouldn't be surprised to see him expand the hotel giant's portfolio of brands to at least 40, up from today's 32.

9 months ago

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The Value of Staying Independent in an Increasingly Soft Branded World

The Value of Staying Independent in an Increasingly Soft Branded World

TravelClick + Skift

Despite the appeal of the soft brand model, independent and boutique hotels will always be key players in the market.

10 months ago

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New Insights Deck: Soft Brands — Weighing the Risks, Rewards, and Realities

New Insights Deck: Soft Brands — Weighing the Risks, Rewards, and Realities

TravelClick + Skift

The soft brand model has benefits for large hotel chains. But is it equally beneficial for independent hotel owners?

11 months ago

New Skift Research Analyst Session: Hotel Owner Operating and Branding Strategies

New Skift Research Analyst Session: Hotel Owner Operating and Branding Strategies

Rebecca Stone, Skift Research

In our view, hotel owners stand to gain, as online travel agencies, brands, and disruptors like Airbnb all battle it out. Subscribe to Skift Research to learn more.

1 year ago

Small Luxury Hotels CEO: Soft Brands Aren’t Hurting Our Business

Small Luxury Hotels CEO: Soft Brands Aren’t Hurting Our Business

Deanna Ting, Skift

There's nothing better than a travel CEO, like Filip Boyen of Small Luxury Hotels of the World, who isn't afraid to speak his mind.

1 year ago

Soft Brand Launches and the Threat to Luxury Hotel Collections

Soft Brand Launches and the Threat to Luxury Hotel Collections

Laura Powell, Skift

While soft brands aren’t a new phenomenon, the big hotel companies seem keener on them than ever. They may not represent a direct threat to luxury hotel collections but they increase the competition when it comes to wooing owners.

1 year ago

Best Western Launches Its Third Soft Brand Collection

Best Western Launches Its Third Soft Brand Collection

Deanna Ting, Skift

Another day, another hotel soft brand collection. So, who's next? Hilton or IHG?

1 year ago

Red Roof Joins the Soft Brand Hotel Movement

Red Roof Joins the Soft Brand Hotel Movement

Deanna Ting, Skift

Do we really need another soft brand collection? (You know the answer.) But more importantly, does Red Roof have the loyal customer base and big-enough distribution system to make it worthwhile for an independent hotel to want to join its soft brand?

1 year ago

Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon

Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon

Deanna Ting, Skift

Why? They make money. And they're easier to roll out than a "hard brand." (Thus, why those are "hard.")

2 years ago

Wyndham Launches a New Independent Lifestyle Brand: Trademark Hotel Collection

Wyndham Launches a New Independent Lifestyle Brand: Trademark Hotel Collection

Deanna Ting, Skift

Like everyone else in hospitality, Wyndham finally has its own soft brand collection to boot.

2 years ago