Articles tagged “soft brands”

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The Value of Staying Independent in an Increasingly Soft Branded World

The Value of Staying Independent in an Increasingly Soft Branded World

TravelClick + Skift

Despite the appeal of the soft brand model, independent and boutique hotels will always be key players in the market.

2 weeks ago

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New Insights Deck: Soft Brands — Weighing the Risks, Rewards, and Realities

New Insights Deck: Soft Brands — Weighing the Risks, Rewards, and Realities

TravelClick + Skift

The soft brand model has benefits for large hotel chains. But is it equally beneficial for independent hotel owners?

2 months ago

New Skift Research Analyst Session: Hotel Owner Operating and Branding Strategies

New Skift Research Analyst Session: Hotel Owner Operating and Branding Strategies

Rebecca Stone, Skift Research

In our view, hotel owners stand to gain, as online travel agencies, brands, and disruptors like Airbnb all battle it out. Subscribe to Skift Research to learn more.

4 months ago

Small Luxury Hotels CEO: Soft Brands Aren’t Hurting Our Business

Small Luxury Hotels CEO: Soft Brands Aren’t Hurting Our Business

Deanna Ting, Skift

There's nothing better than a travel CEO, like Filip Boyen of Small Luxury Hotels of the World, who isn't afraid to speak his mind.

5 months ago

Soft Brand Launches and the Threat to Luxury Hotel Collections

Soft Brand Launches and the Threat to Luxury Hotel Collections

Laura Powell, Skift

While soft brands aren’t a new phenomenon, the big hotel companies seem keener on them than ever. They may not represent a direct threat to luxury hotel collections but they increase the competition when it comes to wooing owners.

8 months ago

Best Western Launches Its Third Soft Brand Collection

Best Western Launches Its Third Soft Brand Collection

Deanna Ting, Skift

Another day, another hotel soft brand collection. So, who's next? Hilton or IHG?

8 months ago

Red Roof Joins the Soft Brand Hotel Movement

Red Roof Joins the Soft Brand Hotel Movement

Deanna Ting, Skift

Do we really need another soft brand collection? (You know the answer.) But more importantly, does Red Roof have the loyal customer base and big-enough distribution system to make it worthwhile for an independent hotel to want to join its soft brand?

9 months ago

Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon

Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon

Deanna Ting, Skift

Why? They make money. And they're easier to roll out than a "hard brand." (Thus, why those are "hard.")

12 months ago

Wyndham Launches a New Independent Lifestyle Brand: Trademark Hotel Collection

Wyndham Launches a New Independent Lifestyle Brand: Trademark Hotel Collection

Deanna Ting, Skift

Like everyone else in hospitality, Wyndham finally has its own soft brand collection to boot.

1 year ago

Hilton Launches a New Brand: Tapestry Collection by Hilton

Hilton Launches a New Brand: Tapestry Collection by Hilton

Deanna Ting, Skift

We already knew Hilton feels it needs more brands to compete, but weaving this particular "soft brand" into the fold, for lack of a better description, feels a bit like it's more of a blanket statement kind of brand, than one with a truly carved out identity. Or one that doesn't "occupy the same swim lanes" as some of Hilton's other brands — something Hilton CEO Christopher Nassetta has been critical of, in particular, with his company's biggest rival, the 30-brand juggernaut, Marriott.

1 year ago

Skift Business Traveler: Hyatt Launches Another New Brand With Unbound Collection

Skift Business Traveler: Hyatt Launches Another New Brand With Unbound Collection

Grant Martin, Skift

Now that everyone has a soft brand we're looking forward to see what they do with them.

2 years ago

Hyatt Hotels Launches Its New Brand: The Unbound Collection

Hyatt Hotels Launches Its New Brand: The Unbound Collection

Greg Oates, Skift

Hyatt's new soft brand is being positioned as a luxury experience for the social media-savvy consumer seeking individual character and a realistic price point in their accommodations. It also provides Hyatt the opportunity to move beyond hotel lodging, which poses all kinds of potentially exciting scenarios.

2 years ago