Travel Tech M&A Ramps Up: 40+ Deals in 3 Months
Photo Credit: Lyft plans to buy Freenow for $197 million to move its rideshare service into Europe. Freenow
Skift Take
Economic uncertainty leads to lower valuations, and that means it can be a good time to buy for companies that have the means.
Analysts were right: 2025 is shaping up to be a busy year for travel tech M&A. In the past three months alone, Skift has tracked more than 40 deals — many driven by companies flush with recent funding or looking to consolidate in a changing market.
Skift has tracked more than 40 travel tech deals in the past three months alone. Much of the activity comes from tech companies with fresh funding from the past couple of years, which they secured in part to grow via M&A. Many large companies and investment firms are scooping up travel tech companies as well.
Multiple late-stage startups — established businesses with a proven track record — raised big amounts last year as they seek to modernize the travel industry.
But for younger startups, funding has been tight: So far this year, Skift has tracked fewer than 60 startup funding rounds, and only two were over $100 million. That's pacing much lower than last year when we tracked more than 2
