Articles tagged “amadeus”

If airlines can't be seen by the machines, someone has to translate for them. Amadeus would very much like to be that someone.

Amadeus will publicly introduce two hotel AI tools at HITEC, but its bigger play is infrastructure. As AI agents move closer to travel booking, the GDS wants to help define how hotels are found, priced, changed, and paid for.

IHG CEO Elie Maalouf is telling franchisees that eight years of tech investment has begun to expand their margins. It's an open question whether this early tech advantage will woo more hotel owners, boosting the growth rate of IHG's system.

Travel is the only major industry getting hit from both directions at once: AI search volumes are exploding without converting while total AI token bills internally are rising.

Amadeus didn’t answer Sabre’s monopoly accusations so much as argue the battlefield has moved on. That may be strategically useful, but it won’t make the questions disappear.

Sabre didn't just report a strong quarter — it used that to publicly pick the biggest fight in airline technology.

Artificial intelligence in travel is moving beyond experimentation. Now, the real challenge is scaling it across the industry’s complex systems. The companies that integrate inspiration, booking, and service successfully will define the next phase of competition.

When Marriott’s job listings are more technically specific than some OTAs, the old assumptions about who leads in travel tech are up for grabs in an AI-flattened landscape.

Amadeus has never committed to a multi-year earnings target before. Doing so now — while AI reshapes travel — raises a question the whole industry is watching: does value stay with the plumbing, or move to the interface?

Amadeus has always been out-front about the adoption of new technologies, and this acquisition will strengthen its position in conversational AI.