GetYourGuide CEO Johannes Reck: How AI Will Transform Experiences – Full Video
Photo Caption: Johannes Reck, the Chief Executive Officer of GetYourGuide at Skift Global Forum 2023. Skift
Skift Take
In the past decade, online travel has prioritized logistics over experiences. Still, advancements in AI are set to reverse this focus, placing the experience at the center of why consumers choose to travel.
Today's travelers are in pursuit of emotional engagement, meaningful connections, and memorable moments, and AI is going to be a pivotal tool in fulfilling these desires.
That's according to Johannes Reck, GetYourGuide CEO and co-founder, at the 10th annual Skift Global Forum. Reck encouraged businesses to integrate experience-driven strategies, which he believes will be at the heart of why consumers travel going forward.
Watch the full keynote address made by Reck:
https://www.youtube.com/watch?v=91OP3KnXxjo&list=PL0x2YrE2GNe7yR6LBycHt9zNBKl-C2elo&index=20Johannes Reck: Good afternoon, New York City. Thank you so much for having me.
My name is Johannes Reck and I'm the CEO and co-founder of GetYourGuide, the globally leading marketplace for travel experiences.
Now in this talk, I would love to talk to you about the travel experiences category and what awaits us over the next 10 years just as how AI is actually trans
