The U.S. Needs Its ‘Czar Of Tourism,’ Says Investor Greg O’Hara – Full Video
Skift Take
U.S. travel and tourism is by no means floudering, but if the country wants even greater international visitor numbers, it needs to follow through with its plan to appoint a dedicated tourism official.
The U.S. is still waiting to fill its newly-created position of assistant secretary of travel and tourism - dubbed the country's future 'Czar of Tourism'. For now, Brian Beall is acting deputy assistant secretary for travel and tourism and director of the National Travel and Tourism Office, but according to investor Greg O'Hara, the role must be filled if the country wants to roll out a more inviting tourism sector.
O’Hara is the founder and senior managing director of Certares, the private equity firm that owns Internova Travel Group. He spoke at the Skift Global Forum 2023, touching on the various wins and losses across tourism right now: From a travel boom in the Middle East, a foreboding period of overtourism in Europe; and America's state of regulatory limbo without a dedicated official.
(See the video and transcript below)
https://youtu.be/w6GWBT6GbaI Interview TranscriptRafat Ali: So welcome back, everyone. Come on pl
