Selene Brophy

Selene has over two decades of journalistic expertise spanning news, real estate, and travel sectors. She headed up the travel editorial division for 10 years at 24.com, the leading digital publisher in Africa, where she honed her multimedia content creation skills —ranging from video and podcast production to devising social media strategies. An industry thought leader, Selene was a featured speaker at WTM Africa 2019, where she delved into pressing issues like Overtourism and the role of Artificial Intelligence in modernizing the travel sector. She has also lent her expertise as a judge on multiple award panels, notably the WTMAfrica 2020 for the Most Compelling Agency Story. Academically, she holds a Post-Graduate Diploma in Media Management and is a graduate of the Seth Godin AltMBA program in 2017. She is also a 2020 Media24 Future Skills Development Program alumni. Beyond her professional pursuits, Selene is an avid traveler and adventurer, often exploring the great outdoors in Cape Town, South Africa, with her family and dogs. She channels her love for travel into crafting engaging social media reels via her iPhone.

Latest Stories

Experiences

EasyJet Expands TUI Musement Tours and Activities Partnership

TUI Musement's latest partnership expansion in the UK points to a shake-up in the business-to-business landscape of the experiences sector.

EasyJet Expands TUI Musement Tours and Activities Partnership

Experiences

Klook Launches Banking Partnership to Bolster Thai Travel to Japan

Klook's partnership with Krungsri signals its first step in growing its Pan-Asian travel marketplace footprint since its funding raise at the end of last year.

Klook Launches Banking Partnership to Bolster Thai Travel to Japan

Experiences

Viator Bets on Boosting Brand Awareness in Experiences Market

Viator is one of the most prominent players in selling tours and activities online. Still, most consumers remain unaware of its extensive offering, underscoring the opportunity for the experience economy in 2024.

Viator Bets on Boosting Brand Awareness in Experiences Market

News Blog

GetYourGuide Appoints New Chief People Officer

Experience marketplace GetYourGuide has appointed Genevieve Vancutsem-Zednik as its chief people officer. Vancutsem-Zednik's role will become effective in March. She will oversee the talent management and culture of the company, headquartered in Berlin, with 800 employees across its 17 offices worldwide. Johannes Reck, GetYourGuide co-founder and CEO, said the appointment is well-suited to the company’s…

Tourism

Most Powerful Passports in 2024: Nationalities With Visa-Free Travel

The latest ranking of passports with the most access to countries for visa-free travel shows Asian countries are vying for dominance, with the U.S. passport stagnating somewhat.

Most Powerful Passports in 2024: Nationalities With Visa-Free Travel

Experiences

TUI Proposes Strategic Delisting from London Stock Exchange

TUI sees delisting from the London Stock Exchange as a way to simplify its business structure, with 77% of its share transactions already conducted directly in Germany.

TUI Proposes Strategic Delisting from London Stock Exchange

Experiences

Luxury Travel Boom to Continue in 2024, Say Travel Advisors

Luxury travelers show a growing interest in particular types of travel, such as multi-generational private group trips, according to some of the leading agencies.

Luxury Travel Boom to Continue in 2024, Say Travel Advisors

Experiences

Adventure Travel: 7 Sector Trends to Track in 2024

Group trips with friends and family, particularly during quieter travel periods, are among the trends defining multi-day adventure itineraries this year.

Adventure Travel: 7 Sector Trends to Track in 2024

Experiences

7 Trends Safari Operators in Africa Are Seeing For 2024

Many safari lovers are looking for immersive experiences, and not just chasing the Big 5 animal species.

7 Trends Safari Operators in Africa Are Seeing For 2024

Experiences

Viator, GetYourGuide, and Klook Push for Day Tour Dominance: 2024 Outlook

Lots of talk about profitability but very little intention of going public. These are the emerging trends we're keeping an eye on for these three key tours and activities online platforms.

Viator, GetYourGuide, and Klook Push for Day Tour Dominance: 2024 Outlook