Intrepid and VisitBritain CEOs Talk Future of Tourism—Full Video
Photo Credit: VisitBritain CEO Patricia Yates, Intrepid Travel CEO James Thorton and Skift Global Tourism Reporter Dawit Habtemariam Skift / Skift
Skift Take
If the tourism industry doesn't want a replay of 2019 overtourism, they need to adjust their strategies and tactics.
There was a travel boom this summer in Europe. Famous destinations and attractions were more crowded than ever with tourists. Destinations, tour operators and communities have been trying to adapt to the tourism surge.
VisitBritain CEO Patricia Yates and Intrepid Travel CEO James Thornton talk about strategies and tactics that can be effective for spreading tourism beyond hotspots and to lesser known areas. They also discuss the impact of climate change on tourist choices and expectations for Asia’s outbound tourism recovery.
Yates shared plans to promote regions and locations that were involved in TVs and movies, while Thorton expressed an interest in investing in destinations that were “off the beaten path.”
(See the video and transcript below)
https://www.youtube.com/watch?v=qmD3UV98lGk Interview TranscriptDawit Habtemariam: So we're here to talk about themes around destinations in this new era of tourism we're in right n
