Tourism Leaders Bemoan a Flawed Travel Recovery Without Chinese Tourists
Photo Credit: Chinese tourists in Budapest in August 2016. Flickr / zoetnet
Skift Take
Speakers at the World Travel and Tourism Council Global Summit in Saudi Arabia this week were full of optimism, but the final piece of the jigsaw is still China.
There’s still something vital missing from the global tourism economy, and that’s the presence of Chinese tourists.
Across the board, senior speakers at this year’s World Travel and Tourism Council Global Summit, held in Riyadh, Saudi Arabia this week, noted that a recovery wasn’t a recovery without the presence of citizens from the globe’s second largest economy.
Anthony Capuano, CEO of Marriott International, said the speed with which travel recovered had been remarkable, but noted that the recovery was uneven.
“We look at Greater China, the zero Covid policy has continued to dampen recovery in a meaningful way,” he said during the “Travel for a Better Future” session.
China has recorded record numbers
