Skift Take

The Southeast Asian online travel market is a crowded space. The industry players strive to strike a fine balance between creating the appropriate inventory mix, appealing prices and an easy-to-use interface with plenty of local offerings to distinguish themselves.

Southeast Asia is home to some of the world’s fastest growing travel markets. On top of that, Southeast Asians are the most engaged internet users in the world with 90 percent of them connecting to the internet primarily through their mobile phones, which contributes to a rapidly growing online travel sector.

Between 2015 and 2018, online travel bookings in Southeast Asia grew at 15 percent year-over-year driven by growth in online airline and hotel bookings, to a size of $30 billion in 2018.

In Skift Research’s newly released Online Travel Agency Landscape 2021: Southeast Asia report we investigate the industry dynamics, the core value propositions —scale, usability and pricing — of top online travel agents in the region along with the key emerging trends in the industry. We also attempted to estimate the revenue of the top OTAs based on the limited available data.

Read This Report

What You’ll Learn From This Report

  • Market size of the online travel industry in Southeast Asia and its six major countries, namely, Malaysia, Vietnam, Thailand, Philippines, Singapore and Indonesia
  • Traffic share of the popular online travel agencies in Thailand, Malaysia, Singapore and Indonesia
  • Inventory size of Agoda, and Traveloka in the focus countries
  • Core website features of Agoda, and Traveloka along with their loyalty programs and average visit duration
  • Pricing tactics of the online travel agents
  • Estimated revenue of the Online Travel Agencies in focus
  • Emerging trends in the Southeast Asian online travel industry

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This is the latest in a series of reports and data products that Skift Research puts out to help you understand the trends in the travel industry. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

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Tags: indonesia, localization, malaysia, market share, market size, online travel agencies, pricing, singapore, southeast asia, thailand, user experience

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