Articles tagged “market share”

Online Travel

The Expedia Case For and Against Keeping Orbitz and Travelocity

In Expedia Group's efficiency drive, there's a certain logic to killing some sub-brands as their market share plummets. But what about all those customers who still love Travelocity?

The Expedia Case For and Against Keeping Orbitz and Travelocity

Online Travel

Calling Booking.com a Gatekeeper Wouldn’t Have the Impact European Regulators Expect

The European Commission found that banning certain rate parity provisions impacted competition minimally. Therefore, perhaps designating Booking.com a "gatekeeper," were it to happen, wouldn't be the end of online travel as we know it.

Calling Booking.com a Gatekeeper Wouldn’t Have the Impact European Regulators Expect

News Blog

Google Travel Grabs Larger Share of U.S. Desktop Traffic During Pandemic

Google Travel's flight and hotel offerings gained the most desktop traffic market share in the U.S. during the pandemic while Tripadvisor lost the most on a percentage basis, according to Similarweb's June data. "Google Travel now owns one-fourth of all (U.S.) desktop visits to top travel sites," Similarweb said. Similarweb In its earnings call about…

News Blog

Airbnb Takes Market Share With Increased Conversion Rates

Airbnb is winning market share because of increased conversion rates, according to SimilarWeb estimates. Conversion rates are when visitors to Airbnb platforms book a stay. Website and mobile traffic analytics firm SimilarWeb found that in the first quarter of 2022, Airbnb's conversion rate in the U.S. increased 22 percent compared with the first quarter of…

Hotels

How Europe’s Lodging Sector Is Being Reshaped: New Skift Research

The composition of the European accommodations sector has drastically changed over the last decade with short-term rentals gaining a substantial share. The next few years will be very crucial in shaping the sector in the region with respect to market dynamics.

How Europe’s Lodging Sector Is Being Reshaped: New Skift Research

Online Travel

Ranking Southeast Asia’s Online Travel Agencies: New Skift Research

The online travel market in Southeast Asia is a promising market, a rapidly growing region with a digitally engaged and highly aspirational middle class that is currently underserved. The industry dynamics are ever-evolving with OTAs endeavoring to do things differently in order to maintain and grow their slice of the market.

Ranking Southeast Asia’s Online Travel Agencies: New Skift Research

Online Travel

Despegar’s Strength in Mexico and Colombia Helps Blunt Pandemic Impact

Argentina-based Despegar has broadened its geographic reach through acquisitions, and that has enabled the company to boast that seasonality factor has been eliminated from the business. While that statement is a stretch, it will be great for the company to take advantage of Mexico summers while Brazil winters.

Despegar’s Strength in Mexico and Colombia Helps Blunt Pandemic Impact

Online Travel

Understanding Southeast Asia’s Hyper-Competitive Online Travel Market: New Skift Research

The Southeast Asian online travel market is a crowded space. The industry players strive to strike a fine balance between creating the appropriate inventory mix, appealing prices and an easy-to-use interface with plenty of local offerings to distinguish themselves.

Understanding Southeast Asia’s Hyper-Competitive Online Travel Market: New Skift Research

Online Travel

Hopper Sells Travel But Its Fintech Hedging Drives the Growth

Hopper makes more money on add-on, fintech-oriented services than on selling travel — even the usually juicy hotel business. The business isn't profitable but who cares when grabbing market share is on the agenda.

Hopper Sells Travel But Its Fintech Hedging Drives the Growth

Online Travel

Expedia Group Looks to Close the Lopsided Profit Margin Gap With Booking Holdings

Part of Expedia Group's long-running profit margin gap with Booking Holdings has been structural, but a significant piece of it has been inefficiencies. Expedia's Peter Kern is looking to bridge the great divide, but the outcome is far from assured.

Expedia Group Looks to Close the Lopsided Profit Margin Gap With Booking Holdings