Articles tagged “localization”

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How Mercure Hotels Is Giving Travelers a Sense of Place with Local Food, Beverage, and Craftsmanship

How Mercure Hotels Is Giving Travelers a Sense of Place with Local Food, Beverage, and Craftsmanship

Accor Group + Skift

A “midscale” hotel brand may have once brought to mind conventional design, amenities, and food and beverage. But Mercure Hotels is making moves to show that midscale hotels can provide the unparalleled uniqueness of a local experience and become a portal to the destination.

1 month ago

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

Sean O'Neill, Skift

Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost bottom line results.

3 years ago