Skift Take

The impact of Airbnb's new ad campaign seems to be underwhelming to date. But if the idea is to broaden awareness about hosting, Airbnb may be willing to play the long game.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note:¬†Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week During the first month of Airbnb's new global marketing campaign, which includes tens of millions of dollars worth of TV commercials it is running in five markets, the effort didn't significantly boost its global website traffic. ISpot.tv, a television