Air France-KLM Moves to Simplify Airline Group
Photo Credit: An Air France Olivier Follow Boeing 777-200. Group CEO Benjamin Smith is making changes. Flickr / Olivier Cabaret
Skift Take
Ben Smith is talking the talk right now, but unlike his predecessors who disappointed: Will he be able to walk the walk?
Air France-KLM CEO Benjamin Smith is pushing ahead with plans to transform the airline to bring it on a par with its European rivals.
On Wednesday, Smith outlined the new strategy, which included plans for a simplified structure as well as a brand reorganization.
Millennial airline Joon is going and the company will now focus on three airlines: Air France, KLM, and low-cost subsidiary Transavia with regional carrier variations — Air France Hop and KLM Cityhopper —in each home market.
The company is creating a new group CEO committee to determine the overall strategy. Smith will chair it with Pieter Elbers (KLM CEO), Anne Rigail (Air France CEO) and Frédéric Ga
