U.S. airlines might be reporting near record profits, but that's not the case in Europe, where travelers are fearful.
It looks like flyers are getting even cheaper fares than usual on Britain's budget airline this summer. But this level of discounting isn't sustainable for Easyjet.
Budget airlines' strategy of focusing on direct bookings allows them to grab a larger share of web traffic and gain ground in the direct booking wars.
Despite all the sabre-rattling, it could be business as usual for Europe's low cost carriers even if the United Kingdom leaves the EU.
Stocks for both European and U.S. carriers took a hit following the Brexit vote due to fears of less short-term travel in and out of the U.K.
Two of Great Britain's largest airline companies fear the Brexit will be bad for business, as passengers may cut back on travel.
It's going to be a bumpy few weeks (or months, or years) as the implications of the vote unfold.
EasyJet is up against major terror fears but also low-cost competitors such as Ryanair encroaching on more airports and gaining hold of more market share.
If consumers don't value some of the extras offered in the market, or worse still see them as an impediment to their journey, these brands believe it's best to eliminate them. Sure, doing so saves them money and creates lean processes, but it also differentiates the brand and creates positive associations for those consumers who are fed up with fluff, hype, and inflated travel costs.