Articles tagged “air france”

The financial hit isn't big, but the disclosures reveal the reasons companies may miss climate targets.

Some travel brands are making the same branding mistakes luxury fashion spent millions learning to regret.

The EU's crackdown exposes how widespread aviation green claims have become.

With green marketing collapsing and net-zero plans unravelling, the industry must finally face reality: Its current climate strategy won’t work. A fundamental rethink begins now.

Traditionalists may turn their noses up at companies creating fragrances. However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay.

For Air France, Paris 2024 is a marathon rather than a sprint. The financial impact of a one-off 'hosting hit' should be comfortably absorbed by longer term benefits for the brand.

Gold medals aren't the only prize in contention at Paris 2024. Airlines from around the world are using the Olympics to bolster brand recognition in a big way.

Air France-KLM said revenue will come in below what it was expecting due to the Paris Olympics, but CEO Ben Smith sees value in the global exposure.

Gordon Smith and Jay Shabat examine why this summer’s Olympic and Paralympic Games in Paris are likely to be a financial drag on Air France.

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.