Airlines
How to Build a Low-Cost Travel Brand That’s Lean Without Being Mean
If consumers don't value some of the extras offered in the market, or worse still see them as an impediment to their journey, these brands believe it's best to eliminate them. Sure, doing so saves them money and creates lean processes, but it also differentiates the brand and creates positive associations for those consumers who are fed up with fluff, hype, and inflated travel costs.
Marisa Garcia, Skift | 7 years ago
