New Research Report: U.S. Affluent Traveler Trends 2018
Skift Take
Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.
The latest Skift Research Report, U.S. Affluent Traveler Trends 2018: Annual Survey on Travel Behavior, is here.
Of all segments of U.S. travelers, affluent travelers comprise one of the most desirable and but least understood. Until now.
Skift Research’s analysis of data from the Bureau of Labor Statistics’ 2016 Consumer Expenditure Survey found that while Americans with an income of over $100,000 make up just 20 percent of the total U.S. population, they account for 51 percent of total travel-related spending. Given this group’s huge spending power in relation to its size, it’s no surprise that travel brands are highly interested in catering to affluent travelers.
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