Articles tagged “data”

Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?

Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?

Patrick Whyte, Skift

Those headline fines were pretty jaw-dropping, but it seems more than likely that they will be massively reduced whenever they are finally rubber-stamped.

1 month ago

Sponsored
How Travel Agencies Are Winning Over Customers and Airlines in a Fragmented Industry

How Travel Agencies Are Winning Over Customers and Airlines in a Fragmented Industry

Airlines Reporting Corporation (ARC) + Skift

In search of a competitive edge, price transparency, and the ability to offer better service to their customers, travel agencies find value in indisputable data provided by aggregators such as Airlines Reporting Corporation (ARC).

2 months ago

Sponsored
New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Adara + Skift

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

3 months ago

Sponsored
New Whitepaper: How Airlines Can Leverage Location-Based Data to Increase Market Share

New Whitepaper: How Airlines Can Leverage Location-Based Data to Increase Market Share

Skyhook + Skift

When used in conjunction with each other, geospatial, temporal, and other flight data, can not only help an airline increase customer loyalty, but also strategically expand its footprint around the world.

5 months ago

Attention Travel Companies: Brexit Contingency Reveals Potential for Data Disruption

Attention Travel Companies: Brexit Contingency Reveals Potential for Data Disruption

Patrick Whyte, Skift

We know how hot the European Union is on data protection — just look at GDPR — so it's no surprise that it hasn't hurried through legislation to cover a no-deal Brexit. It leaves companies facing an uncertain future should the UK crash out on October 31.

5 months ago

Skiftx Original
Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

SkiftX

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

7 months ago

Sponsored
Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry

Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry

IBM + Skift

Airline employees, in spite of being the first point of contact for most airline passengers, often don’t have access to the right data at the right time. Empowering them with the appropriate tools is imperative for driving real personalization and loyalty in the future.

7 months ago

Sponsored
New Skift Report: Five Unique Review Strategies to Grow Your Travel Business

New Skift Report: Five Unique Review Strategies to Grow Your Travel Business

Trustpilot + Skift

Reviews have long been an essential component of the travel buying experience. But too many companies are missing an opportunity to use review insights more strategically. In this new report, we examine the evolving role of review data in travel marketing efforts.

8 months ago

Sponsored
Skift Megatrends Webinar: Everything Is Converging in Hospitality

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Sojern + Skift

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

12 months ago

Sponsored
New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Adara + Skift

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

1 year ago

Sponsored
Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Koddi + Skift

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

1 year ago

Sponsored
Balancing Privacy and Personalization for Today’s Empowered Traveler

Balancing Privacy and Personalization for Today’s Empowered Traveler

Epsilon-Conversant + Skift

Data privacy is becoming a growing issue for consumers, even as travel brands try to gather more accurate identity details and deliver personalized experiences. Is it possible to thread the needle between these seemingly conflicting goals? Emerging strategies suggest the answer is yes.

1 year ago