Articles tagged “data”

EventMB

How One Standard for Data Collection Could Change the Event Industry

How One Standard for Data Collection Could Change the Event Industry

EventMB

Informa Turns Ambitions to Growing Through Event Data

Informa Turns Ambitions to Growing Through Event Data

Hotels

8 Takeaways on How Airbnb Lost Hosts During the Pandemic

Airbnb sees recruiting new hosts as vital to its future growth but it hasn't reversed a significant decline in its ranks. Macroeconomic trends will likely reverse the trend, but the competition to win hearts and listings is getting intense.

8 Takeaways on How Airbnb Lost Hosts During the Pandemic

Online Travel

Expedia CEO Shrugs Off Google’s New Data Tools as Competitive Threat

Given Google's global market clout, none of its product introductions and activities should be dismissed. But Expedia's CEO Peter Kern got feisty and made a good point that Expedia has transaction data, which can be more useful for hotels and tourism boards, than mere search data. Unless Google ups its booking game, and then all bets are off.

Expedia CEO Shrugs Off Google’s New Data Tools as Competitive Threat
Free Read

Online Travel

3 Ways Brands Can Harness Customer Data as the U.S. Reopens

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

3 Ways Brands Can Harness Customer Data as the U.S. Reopens

Tourism

Google Debuts New Traveler Demand Tools for Hotels and Destinations Starting in Asia

Google's new tourism-oriented tools, two of which are open to non-customers, may be useful to small enterprises, and could help Google win new business.

Google Debuts New Traveler Demand Tools for Hotels and Destinations Starting in Asia

Rental Cars

Uber Rideshare Revenue Ticking Upwards After Dramatic Fall

If you are grasping for any signs that the U.S. or global economies have a heartbeat, then consider that Uber's rideshare revenue has been ticking upwards in the past two weeks after plummeting over the past two months. No, this is not the same as China reopening or a promising coronavirus vaccine in the making, but at this point we'll latch onto almost anything.

Uber Rideshare Revenue Ticking Upwards After Dramatic Fall

Online Travel

Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?

Those headline fines were pretty jaw-dropping, but it seems more than likely that they will be massively reduced whenever they are finally rubber-stamped.

Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?

Online Travel

Attention Travel Companies: Brexit Contingency Reveals Potential for Data Disruption

We know how hot the European Union is on data protection — just look at GDPR — so it's no surprise that it hasn't hurried through legislation to cover a no-deal Brexit. It leaves companies facing an uncertain future should the UK crash out on October 31.

Attention Travel Companies: Brexit Contingency Reveals Potential for Data Disruption

Online Travel

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

Online Travel

Balancing Privacy and Personalization for Today’s Empowered Traveler

Data privacy is becoming a growing issue for consumers, even as travel brands try to gather more accurate identity details and deliver personalized experiences. Is it possible to thread the needle between these seemingly conflicting goals? Emerging strategies suggest the answer is yes.

Balancing Privacy and Personalization for Today’s Empowered Traveler

Luxury

New Research Report: U.S. Affluent Traveler Trends 2018

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

New Research Report: U.S. Affluent Traveler Trends 2018