Articles tagged “data”

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New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Adara + Skift

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

1 day ago

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Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Koddi + Skift

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

3 months ago

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Balancing Privacy and Personalization for Today’s Empowered Traveler

Balancing Privacy and Personalization for Today’s Empowered Traveler

Epsilon and Conversant + Skift

Data privacy is becoming a growing issue for consumers, even as travel brands try to gather more accurate identity details and deliver personalized experiences. Is it possible to thread the needle between these seemingly conflicting goals? Emerging strategies suggest the answer is yes.

5 months ago

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Airlines Need to Look to Tech and Data to Become Better Retailers

Airlines Need to Look to Tech and Data to Become Better Retailers

Sabre + Skift

Airlines that want to compete in today’s rapidly evolving consumer landscape need to rethink how they package, price, and sell products. Fortunately, solving this challenge may not be as difficult as it might seem.

8 months ago

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The Travel Industry’s Data Dilemma: Turning Insights into Action

The Travel Industry’s Data Dilemma: Turning Insights into Action

Neustar + Skift

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, too many companies don’t have enough access to customer data to fully understand customers’ habits and preferences. Thankfully, there is now a growing range of solutions to help fill in the gaps.

8 months ago

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Four Reasons Why Travel Tech Providers Should Invest in Premium Flight Data Solutions

Four Reasons Why Travel Tech Providers Should Invest in Premium Flight Data Solutions

OAG + Skift

In today’s increasingly mobile-first world, leveraging timely flight and schedule information and solutions gives travel technology providers an edge over competitors and creates long-lasting relationships with customers.

9 months ago

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Understanding Travel’s Personalization Revolution

Understanding Travel’s Personalization Revolution

Adobe + Skift

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.

10 months ago

New Research Report: U.S. Affluent Traveler Trends 2018

New Research Report: U.S. Affluent Traveler Trends 2018

Meghan Carty, Skift Research

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

11 months ago

New Skift Research: U.S. Experiential Traveler Trends 2018

New Skift Research: U.S. Experiential Traveler Trends 2018

Meghan Carty, Skift

The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel behavior, and more.

1 year ago

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How The Rise of the API Economy is Changing the Way Travel Brands Do Business

How The Rise of the API Economy is Changing the Way Travel Brands Do Business

Travelport + Skift

Today's traveler demands personalized, relevant content, fueled by data-oriented intelligence. APIs are helping travel providers and resellers offer these customer-centric experiences that modern travelers now expect.

2 years ago

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New Skift eBook: What Keeps CMOs Up At Night?

New Skift eBook: What Keeps CMOs Up At Night?

Boxever + Skift

The What Keeps CMOs Up At Night? eBook is a roundup of poignant insights and valuable lessons from the industry’s top CMOs. Download this ebook for free!

2 years ago

Low-Cost Airlines Make Big Bets on Data and Personalization

Low-Cost Airlines Make Big Bets on Data and Personalization

Conor Humphries, Reuters

Some people believe that low cost carriers will eventually put legacy airlines to shame when it comes to leveraging all of that data they have access to. Ryanair has hired 150 IT specialists in the last 2.5 years. That's definitely a statement.

3 years ago