Articles tagged “data”

Attention Travel Companies: Brexit Contingency Reveals Potential for Data Disruption

Attention Travel Companies: Brexit Contingency Reveals Potential for Data Disruption

Patrick Whyte, Skift

We know how hot the European Union is on data protection — just look at GDPR — so it's no surprise that it hasn't hurried through legislation to cover a no-deal Brexit. It leaves companies facing an uncertain future should the UK crash out on October 31.

4 days ago

Skiftx Original
Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

SkiftX

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

2 months ago

Sponsored
Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry

Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry

IBM + Skift

Airline employees, in spite of being the first point of contact for most airline passengers, often don’t have access to the right data at the right time. Empowering them with the appropriate tools is imperative for driving real personalization and loyalty in the future.

2 months ago

Sponsored
New Skift Report: Five Unique Review Strategies to Grow Your Travel Business

New Skift Report: Five Unique Review Strategies to Grow Your Travel Business

Trustpilot + Skift

Reviews have long been an essential component of the travel buying experience. But too many companies are missing an opportunity to use review insights more strategically. In this new report, we examine the evolving role of review data in travel marketing efforts.

3 months ago

Sponsored
Skift Megatrends Webinar: Everything Is Converging in Hospitality

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Sojern + Skift

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

6 months ago

Sponsored
New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Adara + Skift

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

7 months ago

Sponsored
Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Koddi + Skift

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

9 months ago

Sponsored
Balancing Privacy and Personalization for Today’s Empowered Traveler

Balancing Privacy and Personalization for Today’s Empowered Traveler

Epsilon-Conversant + Skift

Data privacy is becoming a growing issue for consumers, even as travel brands try to gather more accurate identity details and deliver personalized experiences. Is it possible to thread the needle between these seemingly conflicting goals? Emerging strategies suggest the answer is yes.

12 months ago

Sponsored
Airlines Need to Look to Tech and Data to Become Better Retailers

Airlines Need to Look to Tech and Data to Become Better Retailers

Sabre + Skift

Airlines that want to compete in today’s rapidly evolving consumer landscape need to rethink how they package, price, and sell products. Fortunately, solving this challenge may not be as difficult as it might seem.

1 year ago

Sponsored
The Travel Industry’s Data Dilemma: Turning Insights into Action

The Travel Industry’s Data Dilemma: Turning Insights into Action

Neustar + Skift

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, too many companies don’t have enough access to customer data to fully understand customers’ habits and preferences. Thankfully, there is now a growing range of solutions to help fill in the gaps.

1 year ago

Sponsored
Four Reasons Why Travel Tech Providers Should Invest in Premium Flight Data Solutions

Four Reasons Why Travel Tech Providers Should Invest in Premium Flight Data Solutions

OAG + Skift

In today’s increasingly mobile-first world, leveraging timely flight and schedule information and solutions gives travel technology providers an edge over competitors and creates long-lasting relationships with customers.

1 year ago

Sponsored
Understanding Travel’s Personalization Revolution

Understanding Travel’s Personalization Revolution

Adobe + Skift

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.

1 year ago