Hilton is adding boutique hotels, connecting rooms, and smart TVs to adapt to travelers seeking unique properties, multigenerational trips and streaming entertainment.
Experience Abu Dhabi is taking a fresh look at its approach to family travel marketing by giving children a voice in shaping messaging and experiences. The result is a global campaign with content that feels personal and relevant across markets.
Department of Culture and Tourism – Abu Dhabi + Skift |
With multigenerational travel on the rise, Beaches Resorts is expanding across the Caribbean and redefining the all-inclusive family vacation through smart design, inclusive programming, and a focus on ease for every age.
While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to adapt. The message: Stay agile to meet the demands of a market that is regaining its momentum and redefining its priorities.
IHG is revamping its luxury suites and rolling out new training to help cater to a rising trend in multi-generational travel. Who knew family values could be such good business?
Family travel represents a huge segment of U.S. leisure travel, and we discuss the trends shaping the sector in this episode of the Skift Travel Podcast.