Articles tagged “family travel”

Luxury Travel Agencies Begin to Enlist Teens to Plan Family Itineraries

Luxury Travel Agencies Begin to Enlist Teens to Plan Family Itineraries

Nikki Ekstein, Bloomberg

Grandparents may be footing the bill, but teenagers are the most important demographic for travel agents to please. TCS World Travel, a Seattle-based luxury agency, is leading a trend in asking teenagers for trip creation tips with the launch of a Teen Advisory Panel. Interesting!

4 weeks ago

Why Luxury Hotels Are Investing in Family-Friendly Programs

Why Luxury Hotels Are Investing in Family-Friendly Programs

Samantha Shankman, Skift

What appear to be simple marketing schemes are in fact thoughtful curations that have the double effect of attracting new customers and, if executed correctly, their return. Happy children mean happy parents and there's no better way to secure another booking.

2 months ago

Luxury Hotels and Tours Get a Family-Friendly Makeover

Luxury Hotels and Tours Get a Family-Friendly Makeover

Sarah Firshein, Bloomberg

Affluent families increasingly want to take the kids with them on vacation instead of leaving them at home, so luxury hotels are coming up with creative ways to keep the kids entertained and parents satisfied with their experience.

5 months ago

New Research Report: U.S. Affluent Traveler Trends 2018

New Research Report: U.S. Affluent Traveler Trends 2018

Meghan Carty, Skift Research

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

6 months ago

Sponsored
The Future Of Family Travel: Experience and Education

The Future Of Family Travel: Experience and Education

Shangri-La + Skift

For most families, travel is a huge investment of both time and money. With many business travelers utilizing loyalty points earned while traveling for business, savvy hotels are adapting to cater to business travelers, leisure travelers, and their families.

2 years ago

Shifting Demographics and the Impact on Family Travel

Shifting Demographics and the Impact on Family Travel

Dave Montali, Skift

Travel has been democratized over the past decades; U.S. families now spend $150 billion yearly on travel.

2 years ago

What Family Travelers Really Think About Alternative Accommodations

What Family Travelers Really Think About Alternative Accommodations

Dave Montali, Skift

Family travelers mostly prefer the upper-class hotel range when traveling, yet when it comes to alternative accommodation they are much more open-minded.

2 years ago

New Skift Research: Decoding the Lucrative U.S. Family Traveler Segment

New Skift Research: Decoding the Lucrative U.S. Family Traveler Segment

Luke Bujarski, Skift

In a good year, American families spend as much as $150 billion on travel, according to our most recent market sizing estimates. It's a huge yet often misunderstood opportunity. Knowing what makes families tick, i.e. their motivations and obstacles to travel, as well as preferences for different types of experiences, is of paramount importance for travel marketers, especially in this era of personalized and bespoke travel.

2 years ago

Congress Is Still Trying to Mandate That Families Sit Together on U.S. Flights

Congress Is Still Trying to Mandate That Families Sit Together on U.S. Flights

Andrew Sheivachman, Skift

While automatically seating families together onboard U.S. airplanes sounds good in theory, it will be next to impossible to implement because of the nature of how airlines assign seats and charge for preferred access to their best seats based on yield management.

3 years ago

Skift Podcast: Where Family Travel Is Headed In 2016

Skift Podcast: Where Family Travel Is Headed In 2016

Hannah Sampson, Skift

Family travel has moved beyond the theme park and the chicken finger to become just as interesting as every other type of travel.

3 years ago

How Hotels Are Catering to Multigenerational Travelers

How Hotels Are Catering to Multigenerational Travelers

Alexandra E. Petri, Skift

Multigenerational travel isn't going anywhere — except up, and fast. What started to take shape in the 1990s has given way to one of most talked-about travel trends, and many hotels are marketing to, and making changes, to connect this growing traveler base.

3 years ago

5 Charts Showing the State of Family Travel in the U.S.

5 Charts Showing the State of Family Travel in the U.S.

Dan Peltier, Skift

Family travel is one of the fastest growing segments in travel yet many brands don't focus on families at all or don't understand their needs. These charts offer a window into the minds of families planning travel during this time of growth in that space.

3 years ago