Articles tagged “survey”

Tourism

Only 30 Percent of Americans Plan Holiday Travel: Is Demand Less Pent-Up?

Worries about their finances may have more Americans opting for their couches, not coach seats this holiday season. The go-go days coming out the pandemic of unbridled demand may be settling back down to reality.

Only 30 Percent of Americans Plan Holiday Travel: Is Demand Less Pent-Up?

Tourism

Doha Is Most Searched Destination on 2022 World Cup Interest

As football fans from around the world make a beeline to catch their favorite stars in action, Doha becomes the top trending destination. However, being the most geographically-compact World Cup host comes with its own set of challenges.

Doha Is Most Searched Destination on 2022 World Cup Interest

Announcements

Take Our Skift Research Survey on Destination Marketing Trends

Skift Research is working on a new report unfolding lessons learned from the pandemic and forward looking growth strategies and plans for destination marketers. Share what your organization is doing with us. In turn, you get a FREE report with peer insights, executive interviews and Skift analysis that can help you optimize your own strategies.

Take Our Skift Research Survey on Destination Marketing Trends

Online Travel

What Makes Millennial and Gen Z Travelers From India and China So Different From Western Peers

With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to the travel industry. The latest Skift Research report shows how they differ from each other as well as from their peers globally.

What Makes Millennial and Gen Z Travelers From India and China So Different From Western Peers

Business Travel

U.S. Affluent Travelers Plan More Wellness Trips This Year: Skift Research

In its third year, Skift Research’s U.S. Affluent Traveler Survey provides necessary insight for travel industry insiders by revealing the particularities of this lucrative target market.

U.S. Affluent Travelers Plan More Wellness Trips This Year: Skift Research

Tourism

U.S. Affluent Traveler Trends 2019: New Skift Research

The spending power of U.S. affluent travelers makes them an attractive target market. In this report, we look at how their attitudes, behaviors, and values have changed over time, and how they vary based on income level, age, and whether or not they have children.

U.S. Affluent Traveler Trends 2019: New Skift Research

Airlines

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

In its third year, Skift Research’s U.S. Experiential Traveler Survey shows us how the modern American traveler has changed and remained constant, revealing important information for travel industry insiders looking to appeal to this market.

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

Airlines

U.S. Experiential Traveler Trends 2019: New Skift Research

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

U.S. Experiential Traveler Trends 2019: New Skift Research

Luxury

New Research Report: U.S. Affluent Traveler Trends 2018

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

New Research Report: U.S. Affluent Traveler Trends 2018

Hotels

New Skift Research: U.S. Experiential Traveler Trends 2018

The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel behavior, and more.

New Skift Research: U.S. Experiential Traveler Trends 2018