Articles tagged “survey”

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Destination Storytelling 2020: A Guide to Telling Great Stories

Destination Storytelling 2020: A Guide to Telling Great Stories

Brand USA + Skift

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

1 month ago

What Makes Millennial and Gen Z Travelers From India and China So Different From Western Peers

What Makes Millennial and Gen Z Travelers From India and China So Different From Western Peers

Meghan Carty, Skift

With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to the travel industry. The latest Skift Research report shows how they differ from each other as well as from their peers globally.

3 months ago

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Skift Survey: The Future of Destination Storytelling

Skift Survey: The Future of Destination Storytelling

Brand USA + Skift

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

6 months ago

U.S. Affluent Travelers Plan More Wellness Trips This Year: Skift Research

U.S. Affluent Travelers Plan More Wellness Trips This Year: Skift Research

Meghan Carty, Skift Research

In its third year, Skift Research’s U.S. Affluent Traveler Survey provides necessary insight for travel industry insiders by revealing the particularities of this lucrative target market.

7 months ago

U.S. Affluent Traveler Trends 2019: New Skift Research

U.S. Affluent Traveler Trends 2019: New Skift Research

Meghan Carty, Skift Research

The spending power of U.S. affluent travelers makes them an attractive target market. In this report, we look at how their attitudes, behaviors, and values have changed over time, and how they vary based on income level, age, and whether or not they have children.

7 months ago

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

Meghan Carty, Skift Research

In its third year, Skift Research’s U.S. Experiential Traveler Survey shows us how the modern American traveler has changed and remained constant, revealing important information for travel industry insiders looking to appeal to this market.

8 months ago

U.S. Experiential Traveler Trends 2019: New Skift Research

U.S. Experiential Traveler Trends 2019: New Skift Research

Meghan Carty, Skift Research

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

8 months ago

New Research Report: U.S. Affluent Traveler Trends 2018

New Research Report: U.S. Affluent Traveler Trends 2018

Meghan Carty, Skift Research

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

2 years ago

New Skift Research: U.S. Experiential Traveler Trends 2018

New Skift Research: U.S. Experiential Traveler Trends 2018

Meghan Carty, Skift

The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel behavior, and more.

2 years ago