In a good year, American families spend as much as $150 billion on travel, according to our most recent market sizing estimates. It's a huge yet often misunderstood opportunity. Knowing what makes families tick, i.e. their motivations and obstacles to travel, as well as preferences for different types of experiences, is of paramount importance for travel marketers, especially in this era of personalized and bespoke travel.
In a world that seems in constant flux, luxury travelers are pivoting a bit. They're prioritizing a stronger connection among themselves and with the people they meet, which hotels are attempting to facilitate with travel experiences designed around engaging guests on a more personal level.
The basic aircraft cabin has not changed in decades. Airbus wants to give airlines flexibility to innovate, and that's impressive. But let's be honest. It is unlikely carriers will ever adopt Airbus' new platform. And if they do, it's even less likely they use the new functionality to install coffee shops or onboard gyms.
As TripAdvisor evolves into more of a booking site than it is today, it makes total sense over the long term for it to get increasingly interested in corporate travel. Business travelers yearn for that elusive perfect trip, too.