2016 Archives

New Skift Research: Decoding the Lucrative U.S. Family Traveler Segment

In a good year, American families spend as much as $150 billion on travel, according to our most recent market sizing estimates. It's a huge yet often misunderstood opportunity. Knowing what makes families tick, i.e. their motivations and obstacles to travel, as well as preferences for different types of experiences, is of paramount importance for travel marketers, especially in this era of personalized and bespoke travel.

Amid Global Tension, Luxury Hotel Brands Emphasize Human Connection

In a world that seems in constant flux, luxury travelers are pivoting a bit. They're prioritizing a stronger connection among themselves and with the people they meet, which hotels are attempting to facilitate with travel experiences designed around engaging guests on a more personal level.

Airbus Wants Airlines to Radically Rethink the Passenger Experience

The basic aircraft cabin has not changed in decades. Airbus wants to give airlines flexibility to innovate, and that's impressive. But let's be honest. It is unlikely carriers will ever adopt Airbus' new platform. And if they do, it's even less likely they use the new functionality to install coffee shops or onboard gyms.