2016 Archives

More Hotels Are Planning to Use Location-Based Services to Interact With Guests

Using geolocation to push offers to guests is a good idea, in theory, but hotels need to be very mindful they don't overload or annoy their guests in the process. And given all the data breaches we've seen over the past few months alone, they need to be a lot more careful about how they're using that information, or any information for that matter, collected from their customers.

Are Google Reviews Poised to Beat TripAdvisor at Its Own Game?

Google has fought and annoyed TripAdvisor and Yelp for years when it comes to user reviews. The search giant obviously has the scale to compete and is now putting new emphasis on its own user reviews, but it has to prove it has the focus to upend the review balance of power.

A Brief Look at the Online Behavior of Travel Consumers

As the travel industry becomes increasingly infatuated with personalization, it’s become all too clear that consumers are not one-dimensional beings. Smart marketing leaders are diving deeper than surface-level segmentation of their customer-base, peeling back layer after layer to reveal the complex nature of the modern consumer.
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