Facebook Ad Targeting: What You Need To Know

Determining your marketing objective is a crucial first step in creating your Facebook ad campaign. It enables Facebook to guide you through the following steps as you create your ad using its tool. Once you select your objective, you can then move on to the next step of your campaign: creating one or several ad sets based on target audiences. Remember that each ad set includes your ads (what your target audiences will see). We’ll cover the creative aspect in our next article. When you create a campaign, you must therefore create an ad set by defining a specific Page, if applicable, your target audience, budget and schedule. Note that each ad can have a different target audience based on the demographic and qualitative data you will choose. In fact, it is during this step you will determine all the parameters for displaying your ads. Don’t forget that you always have access to your ad campaign’s settings in the Ads Manager. You can therefore change them at any time, and mod