Skift Take

Now that the regulatory and legal hurdles are out of the way, Alaska is free to gobble up Virgin America. But what will be left behind?

What to Know Now

The Department of Justice finally signed off on Alaska Air Group’s acquisition of Virgin America — almost two months behind the original plan — and all of the legalities are getting buttoned up. Once the deal closes, which should happen imminently, Virgin America will quickly disappear into the larger carrier, though travelers still don’t know what the ultimate flight experience will look like.

Many are hopeful that facets of the current Virgin America experience, including the fun cabin lighting and industry-leading in-flight entertainment, will persist through the acquisition. A more realistic scenario, however, has all of Virgin America’s aircraft eventually adopting the Alaska branding and cabins.

More news on the ultimate fate of the carriers is expected this month. In the meantime, get those last Virgin America flights in.

Social Quote of the Day

Whenever I feel discouraged, I remember the words of my then-3 yr old after she puked carrots on the floor: “I’m gonna need more carrots.”

@jessicavalenti | Jessica Valenti, Feminist Author, GuardianUS Columnist


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Your Turn

Tony Perrottet has a new piece on overtourism — a concept often explored by the Skift team — over in The New York Times this weekend. Find it here.

Tips and Comments

Can be sent to gm[at]skift[dot]com or to @grantkmartin

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Tags: alaska airlines, skift business newsletter, skift business traveler, virgin america

Photo credit: Virgin America's First Class seating. The airline's acquisition by Alaska Air just cleared a major roadblock. Virgin America

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