Now that the regulatory and legal hurdles are out of the way, Alaska is free to gobble up Virgin America. But what will be left behind?
What to Know Now
The Department of Justice finally signed off on Alaska Air Group’s acquisition of Virgin America — almost two months behind the original plan — and all of the legalities are getting buttoned up. Once the deal closes, which should happen imminently, Virgin America will quickly disappear into the larger carrier, though travelers still don’t know what the ultimate flight experience will look like.
Many are hopeful that facets of the current Virgin America experience, including the fun cabin lighting and industry-leading in-flight entertainment, will persist through the acquisition. A more realistic scenario, however, has all of Virgin America’s aircraft eventually adopting the Alaska branding and cabins.
More news on the ultimate fate of the carriers is expected this month. In the meantime, get those last Virgin America flights in.
Social Quote of the Day
Whenever I feel discouraged, I remember the words of my then-3 yr old after she puked carrots on the floor: “I’m gonna need more carrots.”
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Photo Credit: Virgin America's First Class seating. The airline's acquisition by Alaska Air just cleared a major roadblock. Virgin America
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