Here's a tip for Uber: Don't leave it to drivers and passengers to figure out the tip. Make it as seamless as everything else you do.
What to Know Now
I’m not sure why as a business traveler I switched from Uber to Lyft earlier this year — maybe it’s because the latter seemed friendlier or because their drivers trolled SFO with more reckless abandon. Either way, Lyft is now my ride sharing tool of choice — and I’m not alone.
According to a recent report from Certify, Lyft is gaining ground on Uber’s massive marketshare, thanks largely in part to competitive pricing and, well, more rides by business travelers like you and me.
As Uber’s plateau reaches the horizon, its teething problems are also continuing. Thanks to a massive class action lawsuit and pressure from its drivers, the car sharing company is now warming to the idea of tipping (a feature long part of Lyft’s model) — only now, its challenge will be in warming its passengers up to the idea.
Short term, that may mean more business for Lyft and a wider corporate travel footprint. Perhaps Carl Icahn was right about Lyft’s path towards success.
Social Quote of the Day
Final results of Uber survey: 744 votes. 56% don’t tip, 44% do.
Things I learned: Uber website says no need to tip but tip is NOT included.
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Photo credit: Lyft's app on an iPhone. Skift