Skift Take
It'll be interesting to see how Marriott International positions the Delta Hotels and Resorts brand globally in comparison to its other brands, including its own Marriott brand and Sheraton, following the merger with Starwood.
Marriott International, which purchased Canada’s Delta Hotels and Resorts for $135 million in April 2015, introduced the brand to the U.S. for the first time with the official grand opening of the 241-room Delta Orlando Lake Buena Vista.
Marriott worked with Greenville, South Carolina-based JHM Hotels to open the new property, and its debut also coincided with the unveiling of a new logo for the Delta brand.
Over the next few years, Marriott intends to expand the Delta Hotels and Resorts brand to other major cities that include New York, Shanghai, and London, eventually growing the collection to a total of 80 hotels. Currently, there are a total of 35 Delta properties boasting more than 10,000 rooms, all located in Canada and now, the U.S.
“The Delta Orlando Lake Buena Vista marks the beginning of a period of exciting growth for the award-wining Delta brand.” said Paul Cahill, global brand leader for Delta Hotels & Resorts, and area vice president of operations, Canada. “The new streamlined logo design reflects our promise to provide guests with a seamless travel experience so they can focus on what’s important.”
The new family-friendly property is also a member of Disney’s Good Neighbor Hotel program and offers complimentary daily transportation to nearby Walt Disney World.
Have a confidential tip for Skift? Get in touch
Photo credit: The new Orlando property, Delta's first in the U.S., has an on-site game room for kids among other family-friendly features. Delta Hotels & Resorts