Seth Borko

If AI agents become the next distribution layer, does the decade-long battle between hotels and OTAs even matter anymore?

Airbnb's summer release made one thing unmistakable: the company is no longer content selling just stays and quirky local experiences, and its expansion into rental cars, grocery delivery, mainstream landmark tours, and a bigger hotels push puts it on a direct collision course with

International travel to the United States dropped another 14%, raising new questions about America’s image abroad just weeks before the World Cup begins.

In this special edition of the Skift Travel Podcast, Gordon Smith sits down with Nick Adams, the Special Presidential Envoy for American Tourism, Exceptionalism, and Values for one of his first extended interviews in the role.

Getting visitors to return to a destination requires more than marketing.

It's been almost a week since Spirit Airlines shut down. Sarah and Seth still have thoughts on the Skift Travel Podcast.

The end of Spirit may not be the end of an era so much as the beginning of a reckoning. When fuel spikes, a botched merger, and a premium-obsessed traveler all show up at the same gate, the ultra-low-cost model doesn't just lose altitude — it stalls.

Online travel agencies still dominate how people book travel. But that dominance is starting to face pressure from multiple directions at once.

If travel demand is being shaped by entertainment and filtered through AI, what role do travel brands actually play in influencing decisions?

The hotel franchise model isn’t broken yet, but the owners propping it up are starting to do the math.​​​​​​​​​​​​​​​​