What to Know Now
While a competing acquisition offer was a nice distraction, it seems that the Starwood-Marriott deal is finally in the bag. Last week, shareholders at both companies voted to move forward with the mergers, clearing the pathway for full integration. The two hospitality giants plan to close their deal in June.
Starwood Preferred Guest and Marriott Rewards, the respective loyalty programs, however, won’t be integrated until 2018. According to a letter sent by Starwood’s executives, the team is taking its time to carefully integrate the programs — likely in an effort to ruffle the fewest feathers. Marriott shortly followed up with its own communique.
Hardcore Starwood (or Marriott) fans are thus getting a year-long reprieve until they need to make a decision about sticking around. After that, it’s open season for the best hotel program and the frequent flyer’s loyalty.
Social Quote of the Day
Not going to make a decision until I see the particulars. If it isn’t too bad, I’ll stay. If it sucks, there’s always Hyatt.
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Can be sent to gm[at]skift[dot]com or to @grantkmartin