What Marriott’s Data Breach Means for the Hotel Giant and Guests
Deanna Ting, Skift
Starwood Preferred Guest elite members thought that not getting full stay credits would be the absolute worst of this mega-merger.
2 weeks ago
Deanna Ting, Skift
Starwood Preferred Guest elite members thought that not getting full stay credits would be the absolute worst of this mega-merger.
2 weeks ago
Patrick Clark, Bloomberg
It's particularly bittersweet that the hotel largely responsible for bringing boutique lodging into the mainstream no longer bears the "W" brand. Its fate also serves as a cautionary tale for hoteliers on maintaining relevancy in hospitality: Just because you were cool before doesn't mean you always will be.
7 months ago
Deanna Ting, Skift
How much do we want to bet that the new loyalty brand that debuts next year turns out to be Marriott Preferred Guest? Or better yet, just Marriott Rewards?
8 months ago
Deanna Ting, Skift
Everyone suspected the efficiency and consistency of the Marriott "machine" would be a perfect match up for Starwood's creative and innovative lifestyle brands. While it appears to be working for Aloft and Element, the true measure of success will be what Marriott can do with a brand like Sheraton.
11 months ago
Deanna Ting, Skift
Despite the challenges facing the industry, Sorenson remains optimistic and determined to make sure Marriott's $13.3 billion bet on loyalty pays off.
2 years ago
Deanna Ting, Skift
Yet again, Steve Wynn keeps winning, as are his gaming counterparts. Marriott CEO Arne Sorenson, who managed to win an all-out battle for Starwood last year, was the top-ranked non-gaming CEO.
2 years ago
Deanna Ting, Skift
We'll definitely be keeping our eye on what develops as far as Marriott's decisions for its reservations and loyalty platforms going forward. But we're still not so convinced they're keeping all 30 of those brands over the long term.
2 years ago
Deanna Ting, Skift
Hotel by hotel, Marriott is transforming the Starwood legacy business into something more reflective of its own hospitality management style, meaning going asset light all the way.
2 years ago
Deanna Ting, Skift
Marriott really, really, really wants SPG members to know it won't forsake them as it tries to combine all three of its loyalty programs into one by next year.
2 years ago
Deanna Ting, Skift
Sometimes, being bigger really can be better. Or at least that's what Marriott is telling itself.
2 years ago
Deanna Ting, Skift
With so many brands that fall under the luxury space, this makes sense but we wonder: what will happen to the other 20+ brands? How will Marriott contend with differentiating them, too?
2 years ago
Deanna Ting, Skift
We're getting a bit more insight into exactly how Marriott is positioning all those 30 brands but it remains to be seen how any differences among those 30 will actually play out. All we can say is we certainly don't envy Tina Edmundson's Herculean task to distinguish each and every one of those brands going forward.
2 years ago