Articles tagged “starwood”

Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research

Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research

Rebecca Stone, Skift Research

Sheraton is now Marriott’s third largest brand, coming after only Marriott and Courtyard by Marriott, and the largest outside of North America. As a result, getting this turnaround right is critically important for the company in the eyes of investors, owners, consumers, and other stakeholders.

3 weeks ago

Early Stumbles for Marriott and Starwood Loyalty Merger

Early Stumbles for Marriott and Starwood Loyalty Merger

Grant Martin, Skift

The union of Marriott and Starwood's loyalty programs last week could have gone far worse based on mergers past. But it also could have gone better.

3 weeks ago

Marriott and Starwood Face Speed Bumps in Loyalty Merger

Marriott and Starwood Face Speed Bumps in Loyalty Merger

Grant Martin, Skift

The planned integration of Starwood Preferred Guest and Marriott Rewards did not go entirely smoothly this weekend. Some members were not shy about expressing their unhappiness.

4 weeks ago

Starwood Preferred Guest Offers Extra Points for Mobile Check-Ins

Starwood Preferred Guest Offers Extra Points for Mobile Check-Ins

Grant Martin, Skift

Mobile check-in isn't new for a hotel to roll out, but the Starwood Preferred Guest promotion could help it go more mainstream.

5 months ago

Marriott and Starwood Pull Off a Merged Loyalty Program That Makes Everyone Happy

Marriott and Starwood Pull Off a Merged Loyalty Program That Makes Everyone Happy

Grant Martin, Skift

Marvel: "Infinity War is the most ambitious crossover event in history"
Marriott Rewards and Starwood Preferred Guest: "Hold my beer"

5 months ago

Marriott’s Revamp of Aloft and Element Points to the Future of Select Service Hotels

Marriott’s Revamp of Aloft and Element Points to the Future of Select Service Hotels

Deanna Ting, Skift

Everyone suspected the efficiency and consistency of the Marriott "machine" would be a perfect match up for Starwood's creative and innovative lifestyle brands. While it appears to be working for Aloft and Element, the true measure of success will be what Marriott can do with a brand like Sheraton.

8 months ago

AmEx and J.P. Morgan Will Keep Sharing Marriott’s Credit Card Program

AmEx and J.P. Morgan Will Keep Sharing Marriott’s Credit Card Program

Jenny Surane, Bloomberg

AmEx breathes a sigh of relief with this deal to hold onto the Starwood credit card business, which Marriott will merge into a combined program in 2018. But we're skeptical the new cards will buck the trend in travel loyalty co-brand cards generally becoming less rewarding for consumers than general-purpose credit cards.

10 months ago

Uber and Starwood to End Partnership in Possible Signal of Wider Loyalty Changes Ahead

Uber and Starwood to End Partnership in Possible Signal of Wider Loyalty Changes Ahead

Grant Martin, Skift

Business travelers will lament the end of the Uber-Starwood partnership, but much more may be on the horizon for Uber's loyalty plans.

11 months ago

Interview: Marriott CEO on Politics, Technology and Loyalty

Interview: Marriott CEO on Politics, Technology and Loyalty

Deanna Ting, Skift

Despite the challenges facing the industry, Sorenson remains optimistic and determined to make sure Marriott's $13.3 billion bet on loyalty pays off.

1 year ago

Marriott CEO: Technology Is the Biggest Risk in the Starwood Merger

Marriott CEO: Technology Is the Biggest Risk in the Starwood Merger

Deanna Ting, Skift

We'll definitely be keeping our eye on what develops as far as Marriott's decisions for its reservations and loyalty platforms going forward. But we're still not so convinced they're keeping all 30 of those brands over the long term.

1 year ago

Starwood Founder Launches New Extended Stay Brand Uptown Suites

Starwood Founder Launches New Extended Stay Brand Uptown Suites

Deanna Ting, Skift

Everyone, including Starwood founder Barry Sternlicht, it seems, is seeing the tremendous value of investing in the extended stay space.

1 year ago

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

Sean O'Neill, Skift

Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost bottom line results.

1 year ago