Articles tagged “starwood”

11 Big Editorial Projects From Skift In 2016 You May Have Missed

Our storytelling ambitions at Skift are growing bigger, and this year we've leaned into these big editorial projects in a big way. The key animating function for us is understanding the big picture around travel that you otherwise won't read in other travel or mainstream media. Expect deeper reporting from us over the coming year as well.

10 hours ago

Video: Starwood’s Former CEO on Not Being Devoured by Disruption

Travel brands want to think they have a clear view of where competition is coming from, but it often takes distance to understand the true threats.

1 day ago

Starwood and Marriott Add Reciprocal Benefits to Credit Cards as Loyalty Programs Draw Closer

Marriott and Starwood now allow members who use a co-branded credit card to earn bonus points when booking on the other carrier's hotels. It's a small perk, but it should be added incentive to booking within the network before wandering off to a third-party carrier.

1 week ago

Video: Marriott CEO on the Virtues of Scale and Loving All 30 Brands

Marriott's CEO was just coming off one of the bigger wins in his career. The future holds some of the bigger challenges.

2 weeks ago

Wyndham Fails to Make a Play for Starwood Loyalty Members

If Wyndham had succeeded in luring away SPG members who aren't necessarily elite or top-tier-level members, that would have been a big win for the company, whose portfolio skews more toward economy and midscale brands. But alas, this promotion was proof that even the best-laid plans may not always work--and it pays to pay more attention to how you set it all up.

2 weeks ago

Former Starwood CEO Thinks Timing of Marriott Deal Wasn’t Best for Shareholders

Here's the former Starwood CEO's take on what's happening in the hospitality industry now, and why brands need to work harder than ever to be more agile and flexible in dealing with disruption. Oh, and he thinks the Marriott-Starwood deal could have been better for shareholders and employees.

4 weeks ago

Marriott CEO on Loyalty, Airbnb and Direct Bookings

Arne Sorenson certainly had a lot to share at this year's Skift Global Forum. Read on for some insight into the company's unconventional decision to link Marriott Rewards and Starwood Preferred Guest, as well as how he really feels about Airbnb and direct bookings.

4 weeks ago

Marriott And Starwood Loyalty Members Caught off Guard by Integration After Merger

Marriott and Starwood jolted their loyalty program members awake on Friday by allowing them to link award accounts.

1 month ago

Marriott Has Its Sights on Expedia and Priceline Now That Starwood Buy Is Complete

The combination of loyalty and direct booking to battle the OTAs is the greatest power hotels have right now. But in the long-haul, should this be the most important battle for hotels to be fighting?

1 month ago

Marriott’s First Move Is Combining Its Loyalty Program With Starwood’s

Getting the loyalty programs to match right out of the gate is an excellent signal to the SPG members most worried about the merger.

1 month ago

Marriott CEO Interview: Buying Starwood and Its $13 Billion Bet on Loyalty

That didn't take too long now, did it? In all seriousness, however, this mega-merger was certainly a long one in the making, filled with plenty of twists and turns. Now, we hope, comes the even more interesting part in the next chapter of the story.

1 month ago

Starwood’s Hospitality Legacy After the Marriott Merger

Starwood Hotels & Resorts as we know it may be going away now that it'll be owned by Marriott International, but its history of innovation has had a lasting impact on the hospitality industry as a whole.

1 month ago