Marriott’s Revamp of Aloft and Element Points to the Future of Select Service Hotels
Deanna Ting, Skift
Everyone suspected the efficiency and consistency of the Marriott "machine" would be a perfect match up for Starwood's creative and innovative lifestyle brands. While it appears to be working for Aloft and Element, the true measure of success will be what Marriott can do with a brand like Sheraton.
2 months ago