Articles tagged “starwood”

Marriott’s Revamp of Aloft and Element Points to the Future of Select Service Hotels

Marriott’s Revamp of Aloft and Element Points to the Future of Select Service Hotels

Deanna Ting, Skift

Everyone suspected the efficiency and consistency of the Marriott "machine" would be a perfect match up for Starwood's creative and innovative lifestyle brands. While it appears to be working for Aloft and Element, the true measure of success will be what Marriott can do with a brand like Sheraton.

4 weeks ago

AmEx and J.P. Morgan Will Keep Sharing Marriott’s Credit Card Program

AmEx and J.P. Morgan Will Keep Sharing Marriott’s Credit Card Program

Jenny Surane, Bloomberg

AmEx breathes a sigh of relief with this deal to hold onto the Starwood credit card business, which Marriott will merge into a combined program in 2018. But we're skeptical the new cards will buck the trend in travel loyalty co-brand cards generally becoming less rewarding for consumers than general-purpose credit cards.

2 months ago

Uber and Starwood to End Partnership in Possible Signal of Wider Loyalty Changes Ahead

Uber and Starwood to End Partnership in Possible Signal of Wider Loyalty Changes Ahead

Grant Martin, Skift

Business travelers will lament the end of the Uber-Starwood partnership, but much more may be on the horizon for Uber's loyalty plans.

4 months ago

Interview: Marriott CEO on Politics, Technology and Loyalty

Interview: Marriott CEO on Politics, Technology and Loyalty

Deanna Ting, Skift

Despite the challenges facing the industry, Sorenson remains optimistic and determined to make sure Marriott's $13.3 billion bet on loyalty pays off.

9 months ago

Marriott CEO: Technology Is the Biggest Risk in the Starwood Merger

Marriott CEO: Technology Is the Biggest Risk in the Starwood Merger

Deanna Ting, Skift

We'll definitely be keeping our eye on what develops as far as Marriott's decisions for its reservations and loyalty platforms going forward. But we're still not so convinced they're keeping all 30 of those brands over the long term.

10 months ago

Starwood Founder Launches New Extended Stay Brand Uptown Suites

Starwood Founder Launches New Extended Stay Brand Uptown Suites

Deanna Ting, Skift

Everyone, including Starwood founder Barry Sternlicht, it seems, is seeing the tremendous value of investing in the extended stay space.

10 months ago

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

Sean O'Neill, Skift

Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost bottom line results.

11 months ago

Marriott Is Selling More Starwood Properties to Further Its Asset-Light Strategy

Marriott Is Selling More Starwood Properties to Further Its Asset-Light Strategy

Deanna Ting, Skift

Hotel by hotel, Marriott is transforming the Starwood legacy business into something more reflective of its own hospitality management style, meaning going asset light all the way.

11 months ago

Marriott CEO Says U.S. Travel Ban Financial Impact Is Minor, But May Deter Groups

Marriott CEO Says U.S. Travel Ban Financial Impact Is Minor, But May Deter Groups

Andrew Sheivachman, Skift

Companies like Marriott International, with its strong global presence, are in a good position to capitalize on hotel demand that may shift away from the U.S. due to political concerns.

1 year ago

Interview: Ex-Starwood CEO on the Essentials to Disrupting Any Industry

Interview: Ex-Starwood CEO on the Essentials to Disrupting Any Industry

Deanna Ting, Skift

You don't have to be a hotelier or a business executive to appreciate the insights and tales shared by the former Starwood CEO in his new book. This is especially the case at a time when everything around us seems to be in a state of transition or disruption, no matter the industry.

1 year ago

Marriott and Starwood Launch Promotions Aimed at Retaining Elite Ranks

Marriott and Starwood Launch Promotions Aimed at Retaining Elite Ranks

Grant Martin, Skift

Marriott Rewards and Starwood Preferred Guest members have another reason to stick around to see the merged product.

1 year ago

Delta Opens Upgrades to Top-Tier Starwood and Marriott Elites

Delta Opens Upgrades to Top-Tier Starwood and Marriott Elites

Grant Martin, Skift

Delta and Starwood's crossover program got even better last week for hotel elites with no airline status. Low-tier Delta elites however, may now face more competition for their premium seats.

1 year ago