Hotel News

Content alone will not get a hotel into AI search results. The underlying technical architecture must be in order first. That is a harder fix than rewriting a webpage, and most hotel brands have not started yet.

AI is rapidly becoming the new front door for hotel discovery, but most properties remain invisible in AI-generated recommendations. As travelers increasingly use AI early in trip planning, hotels must rethink commercial strategies, break down internal silos, and optimize for AI visibility or risk losing future demand.

A live AI tool with early conversion gains is one Hilton story. The cost of running AI across the wider company is another.

Cruise and aviation are already converting AI into revenue, while lodging's consumer-facing layer, including Marriott's own conversational search, is still arriving.

If you are funding AI features before the data and event architecture beneath them, this session argued you are building on sand.

The Iran war has turned Marriott’s EMEA region into two businesses at once. Jones’s bet is that Europe and Africa can carry the 20% of fee business the Middle East has lost — at least until a ceasefire changes the math.

Prism’s SEBI approval signals IPO momentum, but timing remains cautious. Stronger profits, Motel 6 integration, and premium expansion may finally give Oyo’s parent company the public-market credibility it previously lacked.

The Las Vegas Strip is consolidating fast. Soon, two billionaires (Barry Diller and Tilman Fertitta) may control a large chunk of its hotel rooms.

Hilton wants developers to invest millions in Undergraduate, its new hotel brand aimed at small college towns. Yet the new brand has no track record, requiring potential owners to take a leap of faith.

The asset-light model has been good for operators and their shareholders. The pressure it creates for the owners who carry the assets is only now being openly discussed — and the operators best placed to respond are the ones who have stood on both sides of that equation.