How U.S. State Tourism Boards Use YouTube to Drive Visits
Photo Credit: Bob Burnquist's Floating Skate Ramp in Lake Tahoe. YouTube / Visit California
Skift Take
Take advantage of online video and show who and what make your state worthy of a visit for locals and foreigners.
With Visit California and Travel Oklahoma's successful online video campaigns, we decided to take a peek at top U.S. destinations to see how states were communicating their stories and garnering the most visibility on YouTube based on views and subscribers.
Over the first half of 2014, thirteen tourism boards have had over one million views on their respective YouTube channels. Of this group, 70 percent have over one thousand subscribers. The top performers had four million views and the majority averaged at 250,500 views.
In terms of the best performing videos year-to-date, ten of thirteen videos were about being outside. Visit Florida and Go Hawaii were the two that focused on beaches, and the
