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New Skift Trends Report: How to Harness the Facebook Ecosystem in 2016

In a world of fly-by-night apps and social media bubbles, Facebook has matured as one of the more important communications platforms.

The Future of Social Media and Content Marketing for All-Inclusive Resorts

Digital brand communications, social media and the rise of digital bookings are impacting the industry at a rising rate year over year, in ways big and small.

American Airlines Ditches the Muzak for Indie Rock During Boarding

American Airlines' musical tastes are apparently more in tune these days with its Twitter following after dumping the old stuff for hipper music during boarding and after landing.

What Travel Brands Need to Know About Meerkat, the Hottest Social App Right Now

Meerkat is one of the hottest social apps right now and by right now we mean the last two weeks. It has the early promise to make live video broadcasting dead-simple, using Twitter's social graph as the distribution vehicle. We see tons of uses in various travel sectors.

Instagram Brings Brands One Tap Closer to Customers With New Ad Product

The carousel is visually appealing, but clicking through to a mobile branded site for travel brands may still not be enough.

2015 Trend: Travel Brands Look to Instagram for the Influencer Bump

We’re still in the early days of the Instagram Influencer, but the one thing we do know is that great visuals will catch on no matter who’s doing the sharing.

South African Booking Site Acquires Social Startup Satisfly

With so many startups focusing on specific niches of the travel market, we will continue to see more acquisitions of small companies by small companies as competition consolidates.

How Travel Tech Companies Humanize Their Brands on Social

B2B travel companies are taking advantage of social media's inherent function of connecting with real people.

5 Travel Brands Winning on Social Media for the Week Ending August 15, 2014

Excite your audience with polarizing questions and take part in their pop culture obsessions.

20 Hotel Properties Making the Fastest Friends on Facebook

Hotels that function as attractions and destinations are carving out their content position with eye candy that wets the escapist's appetite.