Zika Not a Long-Term Threat Argue Miami Tourism Leaders

The challenge for Miami officials is that potential visitors don't discern between high infection-risk neighborhoods and "safe" ones. They just see a potential health crisis in Miami.

Miami Beach Zika Fears Increase as CDC Issues Travel Warning

Visitors won't distinguish between neighborhoods in Miami, they will just avoid it altogether.

Florida Visitor Numbers Hit Record Highs Before Zika Outbreak

Florida tourism had been on a roll before the shootings in Orlando and the Zika outbreak. So far the spread of Zika in Miami hasn't had much impact 225 miles away on theme park attendance at Disney and Universal Studios in Orlando.

CDC Issues Zika Travel Warning for Popular Miami Neighborhood

It may be a small number of cases, but it's enough that Miami tourism officials should be worried.

Florida Officials Hustling to Prevent Zika-Weary Travelers From Canceling

The summer of Zika is threatening to disrupt destinations from Brazil to Florida.

Visit Florida and Pitbull Want You to Know About the State’s ‘Sexy Beaches’

Sometimes it's the terrible ideas that work. We'll see if this works.

Florida’s Tourism Emerges From Review Process With Governor’s Blessing

Tourism boards need the backing of government officials who understand that showing people how to have fun in a destination is part of the marketing process.

Visit St. Pete Clearwater Spends $2.5 Million on Marketing Campaign

Visit St. Pete/Clearwater spent $2.5 million on an advertising campaign to entice winter-weary northerners to vacation in this Florida destination. The tourism board could afford to get very creative in its creative to spur visitations.

Florida’s Governor Wants to Review Tourism Board’s Spending

While we think that DMO spending deserves more transparency, we will point out that the governor looking into Visit Florida's spending does so while banning state employees from saying "climate change," even while the ocean water level rises above everyone's ankle socks, and Miami businesses search for higher ground.

Visit Florida Boasts a Record 105 Million Tourists to the State in 2015

With the dollar where it's at now, international numbers could decline in 2016 but it will be cheaper for Americans to drive to Florida from other states.