The challenge for Miami officials is that potential visitors don't discern between high infection-risk neighborhoods and "safe" ones. They just see a potential health crisis in Miami.
Visitors won't distinguish between neighborhoods in Miami, they will just avoid it altogether.
Florida tourism had been on a roll before the shootings in Orlando and the Zika outbreak. So far the spread of Zika in Miami hasn't had much impact 225 miles away on theme park attendance at Disney and Universal Studios in Orlando.
It may be a small number of cases, but it's enough that Miami tourism officials should be worried.
The summer of Zika is threatening to disrupt destinations from Brazil to Florida.
Sometimes it's the terrible ideas that work. We'll see if this works.
Tourism boards need the backing of government officials who understand that showing people how to have fun in a destination is part of the marketing process.
Visit St. Pete/Clearwater spent $2.5 million on an advertising campaign to entice winter-weary northerners to vacation in this Florida destination. The tourism board could afford to get very creative in its creative to spur visitations.
While we think that DMO spending deserves more transparency, we will point out that the governor looking into Visit Florida's spending does so while banning state employees from saying "climate change," even while the ocean water level rises above everyone's ankle socks, and Miami businesses search for higher ground.
With the dollar where it's at now, international numbers could decline in 2016 but it will be cheaper for Americans to drive to Florida from other states.