Articles tagged “pure michigan”

Tourism

Pure Michigan Is the Latest Casualty in U.S. Tourism Promotion Funding

Tourism promotion is in a tough spot in the U.S. The axing of Pure Michigan, a popular and award-winning campaign, is a good example of the reasons why.

Pure Michigan Is the Latest Casualty in U.S. Tourism Promotion Funding

Tourism

Why Is Visit Florida Still Fighting for Its Survival?

Destination marketer Visit Florida could find itself on the chopping block — again. Its perilous future is a symptom of what some call the "weaponization of travel" in political funding battles.

Why Is Visit Florida Still Fighting for Its Survival?

Tourism

Travel Michigan Outsmarts Cold Weather in Winter Ad Campaign

The tourism board focuses on indoor activities and that state's character in its latest marketing push, which seeks to ease tourists' concerns about harsh weather conditions.

Travel Michigan Outsmarts Cold Weather in Winter Ad Campaign

Media and PR

Top 10 Travel Destinations on Social Media for November 2014

Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.

Top 10 Travel Destinations on Social Media for November 2014

Media and PR

Top 10 Travel Destinations on Social Media for October 2014

Smaller destinations snuck into the top ten this month with a mix of clever campaigns and seasonal highlights.

Top 10 Travel Destinations on Social Media for October 2014

Media and PR

How Many ‘Likes’ Equals an Actual Visitor to a Destination?

Social media has been the darling of destination marketing for the last five years, but you may be surprised how those impressive Facebook and Twitter numbers translate to actual visitors.

How Many ‘Likes’ Equals an Actual Visitor to a Destination?

Media and PR

How U.S. State Tourism Boards Use YouTube to Drive Visits

Take advantage of online video and show who and what make your state worthy of a visit for locals and foreigners.

How U.S. State Tourism Boards Use YouTube to Drive Visits